In today’s digital world, a business website is often the first point of contact between the company and its potential customers. And in order for a website to be effective, it needs to have engaging content that tells visitors what the business is all about and why they should care. That’s where explainer videos come in—these short videos help businesses quickly and effectively communicate their value proposition to viewers. But with so many different types of explainer videos out there, it can be tough to decide which one is right for your business. Here’s a rundown of the different types of explainer videos to help you make an informed decision. If you’d like to find out more about how the Small Films team can help, then take a look at our explainer video services

What is an explainer video?

If you’re looking for a new way to market your product or service, an explainer video is a great option. An explainer video is a short, informative video that tells potential customers about your product or service. They can be used on your website, social media, or even in email marketing campaigns. And because they’re usually only a few minutes long, they’re perfect for busy people who don’t have time to read a long piece of text. Plus, they’re often more fun and engaging than traditional marketing materials. So if you’re looking for a new way to reach your target audience, an explainer video is worth considering.

2D Animation Explainer Videos

A Small Films example of 2D animation

2D animation is the classic style of an animated explainer video. These videos are created using vector-based graphics, which give them a polished look that is perfect for businesses in industries such as technology, finance, and healthcare. 2D animation also allows for a high degree of creative freedom—animators can pretty much bring any vision to life with this style of animation.

Whiteboard Explainer Videos

drawing of man holding a cocktail shaker

Whiteboard explainer videos are characterised by their simple drawing style and use of bright colours. They are often used to break down complex concepts in a way that is easy for viewers to understand. Whiteboard videos work well for businesses in industries such as education and training, as they are often used to teach viewers something new. Additionally, whiteboard videos tend to be on the shorter side—usually 60 seconds or less—which makes them perfect for grabbing viewers’ attention and delivering a quick message.

3D Animated Explainer Videos

Cartoon characters with football and dog

3D animated explainer videos are similar to 2D animation explainer videos in that they are created using vector-based graphics. However, 3D animation gives videos a more realistic look thanks to the addition of shadows and depth perception. This style of animated explainer video is perfect for businesses that want to showcase their products or services in action. Additionally, 3D animated explainer videos tend to be longer than other types of explainer videos—usually 2 minutes or more—which gives businesses plenty of time to tell their story and deliver a detailed explanation of what they do. 

Read about our animated explainer video offering.

Live-action explainer video

A live-action explainer video is a video that uses real people and footage to explain a concept or promote a product. These videos are usually between one and two minutes long, and they often use humour and simple language to get their point across. Live-action explainer videos can be an effective way to engage viewers and communicate information in an engaging way. For businesses, live-action explainer videos can be used to introduce new products or services or to explain complex concepts in a simple way. These videos can also be used to increase brand awareness and build customer trust. When it comes to creating a live-action explainer video, the sky is the limit. With a little creativity, these videos can be both informative and entertaining.

Motion Graphic Explainer Video


A motion graphic explainer video is a video that uses graphics and animation to explain a concept or tell a story. They can be used to promote a product, explain how to use a service, or simply convey information in an engaging and visual way. Because they are easy to understand and can be quickly digestible, motion graphic explainer videos are often used by businesses to promote their products or services. While they can be expensive to produce, the return on investment can be significant. 

As you can see, there are a variety of different types of explainer videos available, each with its own strengths and weaknesses. The key is to figure out which type of video will best communicate your message to your target audience. Once you’ve done that, half the battle is already won—now it’s just a matter of finding the right explainer video company to bring your vision to life.

Why use an explainer video company?

If you’re thinking about using an explainer video company to produce a video for your business, there are a few good reasons to do so. First of all, an explainer video can be an effective way to communicate what your business does and how it can benefit potential customers. Secondly, a professionally produced video can help to build trust and credibility with your audience. And finally, an explainer video can be a great marketing tool, helping to promote your products or services to a wider audience. So if you’re looking for a way to improve your business’s online presence, an explainer video could be the perfect solution.

Interesting in reading more about explainer videos? Read our other blogs

How to write an explainer video script
How to use explainer videos to boost your SEO
How to make instructional videos
10 best explainer video examples in 2023
What are animated explainer videos
How to write a killer explainer video script
How to make an awesome explainer video that sells
How to find the best explainer video company

If you’d like support from an explainer video company in London, then do get in touch with the Small Films team.

About George Hughes

George Hughes is the Founder and Creative Director of Small Films in London, UK. His debut book “Resonance: Unleash your Brand’s Potential with Video” is a number 1 bestseller on Amazon and is recognised as a leading authority on how businesses can master their video marketing strategy. George comes from a 14-year career in the television industry directing for an array of networks from the BBC to the Discovery Channel. He went on to found the video production agency Small Films, and for the last 6 years has been creating video advertising campaigns and branded content for an array of brands, from Aldi supermarket to disruptive startups like Lick Paint.