You’ve decided you want to produce an explainer video. Congratulations! Explainer videos are a great way to engage your audience and communicate complex messages in a concise and visually-appealing way. But before you can start production, you need to write a script. Don’t worry; we’re here to help. In this blog post, we’ll give you a crash course on how to write an explainer video script that will engage your viewers and get your message across loud and clear.
What is an explainer video?
First up, what is an explainer video? An explainer video is a short video that tells the story of a product, company, or concept. These videos are usually between 1-2 minutes long and use a mix of live action and animation to clearly communicate their message. Explainer videos often start with a problem that needs to be solved and then introduce the viewer to the solution. They often use humour or characters to make their point and always end with a call to action. Explainer videos are an effective way to quickly get your message across, and they can be used on websites, social media, ads and even in email marketing campaigns. If you’re looking for a creative and engaging way to explain your product or service, an explainer video is a great option.
What are the benefits of an explainer video?
There are plenty of benefits that come along with having an explainer video. For one, it can help increase the amount of traffic your website gets. Secondly, it can help improve your conversion rates by playing a key role in the decision-making process for potential customers. And lastly, it can serve as a powerful marketing tool that helps you communicate complex concepts in a way that is easy for your audience to understand. Ultimately, an explainer video is an effective way to build trust with your audience and establish your brand as an authority in your industry. So if you’re looking for a way to take your business to the next level, an explainer video is definitely worth considering.
>> Looking for an explainer video company? Drop us a line; we’d love to help.
How to write an explainer video script top tips
1. Start with a bang
The first few seconds of your video are crucial. You need to hook your viewer in and make them want to keep watching. One way to do this is by starting with a strong statistic or fact that directly relates to your product or service. For example, if you’re selling a social media management tool, you could start your video with something like “ Every day, 500 million tweets are sent out around the world. That’s a lot of content for businesses to keep track of!”
2. Introduce the problem
Once you have your viewer’s attention, it’s time to introduce the problem that your product or service solves. For our social media management tool example, you could say something like, “It can be tough for businesses to keep up with all that content and make sure they’re putting their best foot forward. That’s where our tool comes in…”
At this point, you want to keep your explanation of the problem short and sweet; you don’t want to lose your viewer’s attention by going into too much detail too soon.
3. Introduce the solution
Now that you’ve established the problem, it’s time to introduce the solution—your product or service. This is where you get into the nitty-gritty of what your product does and how it can help solve your customer’s problem. Keep in mind that you want to focus on the benefits of your product or service rather than just its features; benefits show how your offering can improve your customer’s life or business, while features simply describe what it does. In our social media management tool example, we might say something like, “Our tool helps businesses save time by scheduling and publishing their content for them. It also provides insights on which content is performing well, so businesses can adjust their strategy accordingly.”
4. Wrap it up
Finally, it’s time to wrap up your explainer video script with a strong call-to-action (CTA). A CTA is an instruction telling viewers what they should do next—and in this case, what you want them to do is buy your product or sign up for your service! For our social media management tool example, our CTA might be something like, “If you’re ready to start saving time and better managing your social media presence, sign up for a free trial of our tool today!”
Writing an explainer video script may seem daunting at first, but once you get started, it’ll be a breeze! Just remember to start with a bang, introducing the problem and solution, and finish with a strong CTA. If you follow these steps, you’ll have no trouble cranking out an engaging script that will leave viewers wanting more.
Why work with an explainer video company?
There are a lot of benefits to working with an explainer video company. First, they have a lot of experience in creating videos that effectively explain complex topics. They know how to take the time to understand your business and your audience and then craft a video that will resonate with them. Additionally, explainer video companies tend to have a team of professionals who specialise in different areas, from scriptwriting to animation. This means that you can get a high-quality video without having to handle all the details yourself. Finally, working with an agency can save you time and money in the long run. They can help you avoid making costly mistakes, and their expertise can be invaluable in ensuring that your video is successful. As a trusted explainer video company for many of the UK’s leading brands, if you’d like to have a chat with us, just drop us a line.