The digital food uprising
From the huge increase in the number of cooking shows on TV, the millions of followers gained by food & drink influencers, and the launch of hundreds of foodie start-ups, the food and drink industry is booming.
Views of food related content on YouTube are increasing by 170% each year, according to Tubular Insights. Online food content achieves some of the highest levels of engagement, with Millennials the most likely to be sharing, commenting and posting their culinary opinions and ideas.
eMarketer estimates that the amount of time people watch video on smartphones each day will increase by 16% to 28 minutes in 2018, rising to 35 minutes in 2020. There’s a big appetite for digital food and drink content!
London to NYC, Channel 4 to BBC, Jamie to Gordon – We love food!
Our team has a pretty extensive menu of experience, including producing Channel 4 programmes Gordon Ramsay’s Great Escape and Jamie Oliver’s Save our Bacon, and BBC2’s Great British Food Revival and Inside the Factory.
We’ve worked on some big brand video content campaigns too, for Heinz, Heineken, Glenfiddich and The Organic Trade Board. As well as some brilliant start-up and challenger brands (keep reading to see some examples below!)