Launching a drink brand in a summer campaign.

Upbeat Drinks

The Brief

Upbeat wanted to launch their new range of juicy protein waters to the world in a summer campaign. They were looking for maximum eyeballs on their product and an uplift in sales. 

Our Creative Solution

We teamed up with our partner agency Tipi Group to form a comprehensive digital strategy that would make maximum use of the video content we produced to reach the greatest number of people for the lowest possible cost. Through gaining a deep understanding of the client’s product, business / sales strategy, customers and the “occasions” that they would consume the product, we were able to come up with a creative approach that would resonate with their audience and drive the most traffic to retail stores where they could buy the product.

The Result

We created 3 separate adverts in both landscape and portrait aspect ratio to be used in a multichannel approach with ads running on Facebook/Instagram, Youtube and Digital Display billboards across the capital including outside key Sainsbury’s locations. In a campaign lasting 6 weeks helped them secure 2.2 million online views and 4.5 million impressions. Their online sales increased 140% and they saw a 30% increase on ROS at Sainsburys.



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