Charlie Bigham wanted to create some content to help them promote their range of high-quality ready-made meals. They wanted to focus on the quality of their ingredients, the “wow” factor of trying their product for the first time and the personality behind their brand.
Our Creative Solution
Centred around the theme of “Charlie and Rupert Take Sides” we put founder Charlie and head of food Rupert on camera and created a series of films where they show the perfect side dish to each of the Charlie Bigham products.
The organic, “TV style” feel to these films helps draw out the personality of Charlie, Rupert and the brand as a whole without feeling too “commercial”. We created versions in both landscape and square format for an ad campaign that ran on Facebook and Instagram.