![icon-service1](https://smallfilms.com/wp-content/uploads/2018/06/icon-service1.png)
The Brief
Charlie Bigham wanted to create some content to help them promote their range of high-quality ready-made meals. They wanted to focus on the quality of their ingredients, the “wow” factor of trying their product for the first time and the personality behind their brand.
![icon-service2](https://smallfilms.com/wp-content/uploads/2018/06/icon-service2.png)
Our Creative Solution
Centred around the theme of “Charlie and Rupert Take Sides” we put founder Charlie and head of food Rupert on camera and created a series of films where they show the perfect side dish to each of the Charlie Bigham products.
![icon-service3](https://smallfilms.com/wp-content/uploads/2018/06/icon-service3.png)
The Result
The organic, “TV style” feel to these films helps draw out the personality of Charlie, Rupert and the brand as a whole without feeling too “commercial”. We created versions in both landscape and square format for an ad campaign that ran on Facebook and Instagram.