Promoting a Charitable Initiative

Tilda and World Food Programme

The Brief

Tilda wanted an animation to highlight their collaboration with the World Food Programme, getting nutritious meals to mothers in developing countries. They wanted it to be striking, emotive and impart information with a strong narrative and call to action.

Our Creative Solution

To bring this story to life, we chose a style that incorporated photo imagery, motion graphics and animation. Following discussions with the client, we wrote the script, then commissioned bespoke photography of a family in Bangladesh. We then brought this together in a unique film.

The Result

This animation was extremely well received by key stakeholders within both Tilda and The World Food Programme. It has subsequently been used in broad marketing around this initiative including some TV advertising. We feel proud to have contributed in a small way towards Tilda’s work in providing 5.8 million nutritious meals to mothers in need.

STILLS

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