You’ve seen them before. Those little two-minute videos that explain complex subjects in a way that’s digestible and easy to understand. They’re called explainer videos, and they’re an incredibly effective tool for marketing your business. But did you know that explainer videos can also be used to boost your SEO? Here’s how.

Google loves high-quality content

Research shows that internet users are almost three times more likely to watch a video than they are to read an article or blog post. But why? Well, for one thing, people are visual learners. We tend to retain information better when we see it, as opposed to just reading it. Videos are also bite-sized and easy to consume; we can watch them on our lunch break or when we’re waiting in line at the grocery store. And finally, video is an engaging format that allows us to connect with the content on a personal level. 

But how does this all relate to SEO? Well, Google loves video content. In fact, they’re 50 times more likely to rank a piece of video content higher than they are written content. This is because video is perceived as high-quality content, and Google wants to provide its users with the best possible experience by delivering the most relevant and highest-quality results. 

In today’s online world, it’s more important than ever to make sure your content is high quality and engaging. One way to do this is to incorporate explainer videos into your blog posts. Explainer videos are a great way to add depth and visual interest to your writing while also providing your readers with valuable information. In addition, explainer videos can help to break up long blocks of text, making your blog more visually appealing. When done right, explainer videos can be a powerful tool for improving the quality of your blog. So if you’re looking for ways to take your blog to the next level, consider adding some explainers to your repertoire.

Videos increase dwell time on a website

Videos also keep people on your website longer, which is another important ranking factor for Google. The longer someone stays on your website, the higher your website will rank. So, if you want to boost your SEO, consider incorporating explainer videos into your marketing strategy. 

Examples of Explainer Videos from the Small Films team

EDF Energy

Dabbl Smartphone App


Explainer videos are a great way to engage your audience and deliver complex information in an easy-to-understand format. And as an added bonus, they can also help boost your SEO. So if you’re looking for a new way to market your business, consider using explainer videos. 

Interesting in reading more about explainer videos? Read our other blogs

How to write an explainer video script
How to use explainer videos to boost your SEO
How to make instructional videos
10 best explainer video examples in 2023
What are animated explainer videos
How to write a killer explainer video script
How to make an awesome explainer video that sells
How to find the best explainer video company

If you follow these tips, you’ll be well on your way to creating an explainer video that supports your SEO strategy. And if you need any help along the way, don’t hesitate to get in contact with a professional explainer video company, such as Small Films, that can assist you in making your vision come to life.