YouTube is the second largest search engine in the world, with over 2 billion monthly active users. That’s a lot of potential viewers – and customers – for your business! One of the key components to optimising your YouTube channel for maximum visibility is crafting an eye-catching, keyword-rich video description. Here’s how you can get started.

Make it Relevant & Engaging

Your video description should accurately reflect the content of your video, provide additional context, and be written in a way that encourages viewers to watch your video. It should also include targeted keywords that are relevant to both your industry and the content of your video. This will help ensure that viewers who are interested in learning more about SEO will find your video easily when they search on YouTube.

Do Keyword Research

Keyword research is an incredibly important step for writing a successful YouTube description. By using the right keywords, you can increase viewership and boost engagement on your channel. To do this research efficiently, start by creating a list of relevant words or phrases related to your video content. These could be topics, titles, ideas or anything that comes to mind. From there, use online tools like Ubersuggest of SEMrush to check which words have the most search volume so you can optimise your descriptions accordingly. Once you’ve found the right keywords, use them strategically in both title and description to attract viewers who are highly interested in your videos!

Include the most important information above the fold

Good YouTube descriptions can make or break your video. It’s essential to include the most important information right at the top so viewers don’t have to scroll down to find out what you’re talking about. This can help keep their attention, and prevent them from moving on to something else. Try focusing on the main thoughts or ideas you want them to take away instead of giving them every last detail; this will give viewers a succinct starting point that they can use to decide whether they’re interested in watching or not. Make sure that whatever you write is engaging and relevant, too—you want people to actually read your description!

Include time stamps

Including time stamps in YouTube descriptions helps make videos easier to navigate. Instead of having to search a video for the information you need, simply click on the time stamp and you’re taken right to that section of the video! For long or complex videos, this can save viewers a significant amount of time. Time stamps also helps when someone is sharing a video with others, as it makes it easier for those who watch it to fast forward straight to the points they need or want. All in all, using time stamps in YouTube descriptions offers an important convenience for people who use videos as part of their daily lives.

Include Links & Calls To Action

In addition to making sure your description is informative and engaging, you should also include links back to your website and other social media platforms where viewers can learn more about you and/or connect with you further. You can also use this space as an opportunity to make a call-to-action (CTA) inviting viewers to follow you on social media or join a mailing list so they don’t miss out on any future videos or announcements from you.

Be Mindful Of Character Count Limits

It’s important to keep in mind that YouTube has character count limits for descriptions – 5,000 characters. As such, it’s important not to get too wordy with your descriptions but rather make every word count by being concise while still providing enough information that viewers know what they will be watching before they start watching.

A well-crafted YouTube video description can mean the difference between success and failure on this platform – it helps increase visibility while helping potential customers better understand what they can expect from viewing your videos. With some practice and experimentation, you can create descriptions that attract new viewers, drive traffic back to other parts of your website or social media profiles, and keep people engaged with all of the amazing content you create!

Small Films is a video production company in London. Our team of videographers, editors and animators create all sorts of videos, including awesome product videostestimonial videosexplainer videos and animations that can help bring your brand to life. Do get in touch; we’d love to hear from you!