You’ve seen them before. Those little two-minute videos that explain complex subjects in a way that’s digestible and easy to understand. They’re called explainer videos, and they’re an incredibly effective tool for marketing your business. But did you know that explainer videos can also be used to boost your SEO? Here’s how.
Google loves high-quality content
Research shows that internet users are almost three times more likely to watch a video than they are to read an article or blog post. But why? Well, for one thing, people are visual learners. We tend to retain information better when we see it, as opposed to just reading it. Videos are also bite-sized and easy to consume; we can watch them on our lunch break or when we’re waiting in line at the grocery store. And finally, video is an engaging format that allows us to connect with the content on a personal level.
But how does this all relate to SEO? Well, Google loves video content. In fact, they’re 50 times more likely to rank a piece of video content higher than they are written content. This is because video is perceived as high-quality content, and Google wants to provide its users with the best possible experience by delivering the most relevant and highest-quality results.
In today’s online world, it’s more important than ever to make sure your content is high quality and engaging. One way to do this is to incorporate explainer videos into your blog posts. Explainer videos are a great way to add depth and visual interest to your writing while also providing your readers with valuable information. In addition, explainer videos can help to break up long blocks of text, making your blog more visually appealing. When done right, explainer videos can be a powerful tool for improving the quality of your blog. So if you’re looking for ways to take your blog to the next level, consider adding some explainers to your repertoire.
1. Improve Engagement and Reduce Bounce Rate:
When it comes to SEO, engagement metrics matter. Search engines like Google take into account how long visitors stay on your website and how many pages they view. Explainer videos are an excellent tool for capturing and maintaining your audience’s attention. By providing valuable information in an engaging format, you can significantly reduce bounce rates and improve dwell time on your website, which are both factors Google considers when ranking websites.
2. Enhance Content Quality:
High-quality content is the cornerstone of effective SEO. Explainer videos are a powerful medium to convey complex ideas in a concise and visually appealing manner. When you create informative and well-produced explainer videos, you not only provide value to your audience but also improve the overall quality of your content, which can positively impact your search engine rankings.
3. Target Long-Tail Keywords:
Long-tail keywords are specific search queries that typically have lower competition. Integrating these keywords into your video titles, descriptions, and transcripts can help your videos rank for more specific and niche search queries. As you create explainer videos around these long-tail keywords, you’ll not only attract a more targeted audience but also improve your chances of ranking well in search results.
4. Earn Backlinks and Social Shares:
Engaging, informative explainer videos have the potential to go viral or, at the very least, attract a substantial number of social shares. When other websites and social media users link to and share your video content, it can generate valuable backlinks to your website. High-quality backlinks are a vital SEO factor, as they indicate to search engines that your content is reputable and authoritative.
5. Optimise Video Metadata:
To ensure your explainer videos have the best possible chance of boosting your SEO, it’s crucial to optimise the video metadata. This includes writing keyword-rich video titles, descriptions, and tags. Additionally, providing accurate video transcripts or closed captions not only makes your content more accessible but also allows search engines to understand the video’s content, improving its chances of being indexed and ranked.
6. Use Schema Markup:
Schema markup is a type of structured data that can be added to your website to provide search engines with additional information about your content. When implementing schema markup for your explainer videos, you can enhance the way your video listings appear in search results. This can lead to higher click-through rates, which can positively impact your SEO.
7. Leverage Video Hosting Platforms:
While YouTube is the most popular video hosting platform, don’t limit yourself to just one. Hosting your explainer videos on platforms like Vimeo, and your own website can expand your online presence. Be sure to optimise your video descriptions and titles on these platforms and include links back to your website to drive traffic and improve your SEO.
8. Monitor and Analyse Performance:
As with any SEO strategy, it’s essential to monitor and analyse the performance of your explainer videos. Use tools like Google Analytics and YouTube Analytics to track metrics such as view duration, click-through rates, and the number of backlinks and social shares. This data will help you refine your video marketing strategy and optimise for a better SEO result
Examples of Explainer Videos from the Small Films team
EDF Energy
Dabbl Smartphone App
Authored
Explainer videos are a great way to engage your audience and deliver complex information in an easy-to-understand format. And as an added bonus, they can also help boost your SEO. So if you’re looking for a new way to market your business, consider using explainer videos.
Interesting in reading more about explainer videos? Read our other blogs
How to write an explainer video script
How to use explainer videos to boost your SEO
How to make instructional videos
10 best explainer video examples in 2023
What are animated explainer videos
How to write a killer explainer video script
How to make an awesome explainer video that sells
How to find the best explainer video company
If you follow these tips, you’ll be well on your way to creating an explainer video that supports your SEO strategy. And if you need any help along the way, don’t hesitate to get in contact with a professional explainer video company, such as Small Films, that can assist you in making your vision come to life.
