To promote their new ultra-protective phone case, Mous needed a video that would stump the world. They entrusted us with creating an entertaining campaign film for them to use as their Kickstarter video to help them achieve their fundraising target. The content we created for Mous helped them launch one of the most funded phone cases ever on a crowdfunding platform.
>> Read our article 10 Best Crowdfunding Videos
When we looked closely at Mous’s competitors, the customers they were trying to reach and the content that was being engaged with by their audience, it became clear who it would be best suited to target for Mous. We created a video which had strong storytelling techniques in order to gain buy-in from potential customers as well as containing stunts like dropping an iPhone 40ft off of scaffolding.
>> DOWNLOAD THE ULTIMATE GUIDE TO CREATING A CROWDFUNDING VIDEO <<
The video that we created, generated £2 million in sales within the first few months and has been watched over 20 million times across various platforms. This small business grew exponentially since its release 2 years ago, ranking them among the UK SMEs with the fastest revenue growth in 2018 according to Forbes!
> Read our article on Best Crowdfunding Sites for UK Start Ups
Check out some of our crowdfunding videos
Money Raised: £1.1 million
Money raised: £815,178