Category Archives: Big Tips

Creating fast turn-around ads for a summer campaign
Mackie’s marketing agency, Curzon Marketing, had a challenge for us – to create some eye-catching Facebook and Instagram ads that would enhance the experience of summertime with one iconic Scottish treat. And so, we went on the mission to get Mackie’s name out there in full force and build their brand awareness!

>> See our social media video ads 

We wanted to make sure this campaign packed a punch, so we made the most of limited time and limited resources. We put together existing assets combined with stock imagery and smooth animation – all while keeping it simple! The client played an invaluable role in distilling the main idea behind their message: “Making Simple Delicious.”

Mackie’s wanted to make sure their summer products were seen and savoured, so we created three adverts that captured a special “moment” of the season. These square-shaped posts caught everyone’s attention in social spaces –– allowing them to imagine themselves enjoying Mackie’s delicious ice cream. We continue our partnership with this amazing brand for more projects ahead.

Small Films is a video production company in London. We create social media video ads for a wide range of leading brands from Upbeat drinks to Mackie’s ice cream.  If you’d like to get in touch with the team for our support with video production, then do drop us a line

As a marketing professional, it’s your job to find creative ways to drive results for your brand. One effective way is through event videography. It’s an exciting and powerful medium that can help you create engaging videos that will reach more people, increase your visibility, and help generate leads. Let’s take a look at four ways event videography can be used to drive results for your brand.

Capture Your Audience’s Attention

Event videography is one of the most effective ways to capture people’s attention and get them engaged with your brand. People love watching videos because they are quick and visual. By creating an event video, you can tell a story about your brand in a succinct way that will draw people in and keep them interested. This is especially true if you use high-quality footage and audio as well as interactive elements like polls or quizzes.

Showcase Your Brand’s Personality

With event videography, you have the opportunity to show off the unique personality of your brand. You can capture candid moments between employees or customers, showcase interesting tidbits about yourself or your business, or highlight activities from special events such as conferences, charity functions, etc. This can give viewers an inside look into who you are as a company and what you stand for—which can make them more likely to engage with you in the future.

Increase Visibility & Reach More People

Another great benefit of event videography is that it gives you an opportunity to increase your visibility online and reach more people than ever before. With digital video becoming more popular every day, it’s important to capitalise on this trend by creating videos that are shareable across different platforms such as YouTube and Facebook and Instagram. The more views you get on these platforms, the higher chance there is of new people discovering your brand—which means increased visibility!

Generate Leads & Sales

Finally, event videography has been proven to be effective at generating leads and sales for businesses. When potential customers watch videos about your company or product/service offerings, they are much more likely to become interested in what you have to offer—which could lead to increased sales down the line! Additionally, having great visuals associated with your brand will make it easier for customers to remember who you are when they need something related to what you offer—leading them back directly back to you!

Event videography is an incredibly powerful tool when it comes to driving results for brands. Not only does it allow you to capture people’s attention but also showcase the personality of your business while increasing visibility online and generating leads & sales opportunities as well! If used correctly, event videography could be just what your business needs in order to take its marketing efforts up a notch! So why not give it a try?

Video marketing has become increasingly popular over the past few years, and for good reason; it’s an incredibly effective way to reach and engage with potential customers. From creating brand awareness to increasing conversions, video marketing can be used in a variety of ways. Here are seven reasons why here at Small Films, we believe you should consider adding video marketing to your digital strategy.

1) Increased Engagement – Videos are engaging and help capture people’s attention quickly. People are more likely to watch videos than read lengthy articles or blog posts.

2) Easier to Consume – Videos make complex topics easier to understand and consume, which makes them ideal for explaining complicated products or services. It also allows you to demonstrate the features and benefits of a product or service in a more immersive way than text alone can provide.

3) Boost Conversions – Adding video on landing pages can increase conversion rates by 80%. This means that if someone lands on your page, they are much more likely to sign up for your newsletter or purchase a product if there is a video present.

4) Increased Brand Awareness – Video content helps build brand recognition because viewers will remember the visuals presented in the video more than text-based content. Also, when viewers recall what they have seen in videos, they will associate those visuals with your brand name.

5) Improved SEO Rankings – Search engine algorithms give priority rankings to websites with videos because it gives users a better experience. If your website has videos embedded into it, chances are higher that it will appear higher in search engine results pages (SERPs).

6) More Shareable Content – People are more likely to share videos than other forms of content due to their engaging nature and ability to be easily shared across multiple platforms like social media, email, etc. This gives you the opportunity to reach new audiences and gain even more exposure for your brand.

7) Cost-Effective – Lastly, creating videos doesn’t have to be expensive or time-consuming; there are plenty of cost-effective tools available that allow you create high-quality videos without breaking the bank or investing too much time into production.

Video marketing is one of the most powerful tools available for businesses today as it allows them increased engagement with their target audience while also boosting conversions and increasing brand recognition all at once! If you’d like support with your video marketing strategy, then do get in touch with the Small Films team – we’d love to help.

Nowadays, having an eCommerce website isn’t enough to guarantee success. It’s essential that you have a comprehensive digital marketing plan that includes product videos. Product videos are a great way to showcase a product’s features and benefits while building trust with potential customers. The Small Films team take a look at why product videos are an essential element of any eCommerce success strategy.

Product Videos Build Brand Recognition

One of the most important elements of any successful digital marketing strategy is brand recognition. Product videos are an effective way to build brand recognition because they give your customers a better understanding of what your products are all about. You can use product videos to highlight the features, benefits, and uses of your products in a way that is both engaging and informative. This makes it easier for customers to remember what your products do, which increases the chance that they will come back again in the future.

Product Videos Increase Your Reach

Product videos also help increase your reach by giving you more opportunities to market your products on social media platforms like YouTube, Instagram, and Facebook. Not only can this help you get more traffic to your website, but it can also boost sales from people who watch the video but don’t click through to buy immediately. Furthermore, product videos help create additional content for other online platforms, such as blogs and websites, which can further boost the visibility and reach of your business.

Product Videos Help Build Trust With Potential Customers

Finally, product videos are essential for building trust with potential customers because they allow you to show off the features and benefits of your products in a “real-life” setting without having them actually touch or feel the product themselves. This helps potential customers get an idea of what they can expect when using the product, which can lead to increased confidence in their purchase decision and higher conversion rates overall.

In conclusion, there is no doubt that product videos are essential for any successful eCommerce business looking to grow its customer base and increase sales numbers. By using product videos as part of their digital marketing strategy, businesses can create engaging content that builds trust with potential buyers while also increasing their overall reach online. If you’re not already taking advantage of this powerful video type, then now is definitely the time!

As a trusted video production company for many of the UK’s leading brands, if you’d like to have a chat with us, just drop us a line

Food videography is the art of making food look as appetising and delicious as possible on camera. This type of content can be used for advertising, social media posts, or even television commercials. Whether you have a professional videographer or are doing it yourself, here are three tips to help you get the best results when shooting your food.

Lighting & Angles

Lighting plays an essential role in food videography. Natural lighting is typically best but if that’s not available, consider using a softbox or ring light to brighten up your shots. When it comes to angles, don’t be afraid to experiment! Try shooting from different angles and heights for variety in your footage. For example, shoot close-ups of the ingredients and then step back for wide shots of the dish being prepared.

Pacing & Music

When shooting video of food being prepared, it’s important to pay attention to pacing and music. If possible, shoot at a slower speed than normal so that viewers can better appreciate each step in the cooking process. Adding some background music will also help keep viewers engaged and interested in your content.

Editing & Effects

Finally, when it comes time to editing your footage, think about adding some special effects, such as slow motion or colour corrections. This will give your video an added level of polish and make it stand out from other videos on social media platforms like Instagram and TikTok. Additionally, try experimenting with text overlays if you’re creating content for advertising purposes – this will help grab people’s attention quickly and encourage them to watch more of your video.

Successful food videography requires careful consideration of lighting angles, pacing/music selection, editing/effects usage, etc., all while keeping viewers engaged throughout the entire video. By following these tips, you’ll be able to create beautiful videos that will captivate audiences everywhere! With these tips in mind, you’ll be able to make sure that no matter what type of content you’re creating – whether it’s for television commercials or Instagram stories – you’ll have all the tools necessary for success!

A customer’s endorsement of your product or service is invaluable. Testimonials are one of the most powerful tools in a marketing manager’s toolbelt because they help build trust, credibility, and rapport with potential customers. Videos are especially effective at capturing customer stories and experiences. So, what questions should you ask when creating customer testimonial videos?

The key to getting great customer testimonials is to make sure that you ask the right questions. Here are some questions to consider when creating a customer testimonial video:

1. How long have you been working with (insert company name)?

2. Can you give us an example of a great experience you had with (insert company name)?

3. When did you first discover our business?

4. How did you discover (insert company name)?

5. Why did you choose our product/service over others?

6. What do you feel makes our business unique?

7. Describe how we currently work with you and your business?

8. How would you describe the quality of the work our team has performed for you?

9. Are there any examples of where we have exceeded your expectations?

10. What was your #1 problem when you came to us for help?


>> Read our full list of 50 Questions to Ask for Customer Testimonial Videos 

By asking these types of questions, it will give viewers a better idea of why they should choose your product or service over others on the market and how it can help solve their problems or meet their needs better than anything else out there! Additionally, it helps create an emotional connection between potential customers and existing ones by showing them that people have already had success with your product or service in solving their problems – and that’s something everyone can relate to.

Asking customers the right questions can make all the difference when creating a customer testimonial video! Video testimonials are an incredibly powerful tool because they allow potential customers to see real-life proof that others have had success with using your product or service – which builds trust, credibility, and rapport quickly! These 10 questions are a great starting point for creating effective customer testimonial videos that will help boost sales for any business!

Small Films is a video production company in London. We regularly create customer testimonial videos and know exactly what makes your client stand out on video. If you want to chat through your project, then do get in touch with our team. 

Employee testimonial videos are an effective way to showcase your company culture and values, promote your brand, and attract new talent. But to get the most out of the video, you need to ask the right questions. Here are 10 essential questions you should consider when creating an employee testimonial video.

1. What’s your role at the company? – This question is important because it helps establish who is speaking in the video and how they relate to the company. It also helps viewers better understand their perspective on working there.

2. How long have you worked here? – Asking this question allows viewers to gauge how long a particular employee has been with the company, which can be helpful in understanding their commitment level and experience working at the company.

3. What do you like best about working here? – This question helps viewers understand what employees love most about their work environment, which can give them an insight into what it’s like to work at your company on a daily basis.

4. What’s the company culture like? – Asking this question allows employees to share their perspective on how it feels to work at your organisation from day-to-day and provides potential job applicants with a better idea of what they can expect from your team if they apply for a position.

5. What are the company’s values? – Knowing what values are important to your organisation gives potential employees an idea of where it stands on certain issues or topics that matter to them, which could be key in helping them decide whether or not they want to apply for a job with you. It also helps viewers understand more deeply why people stay with your organisation and why it might be attractive for new talent to join your team!

6. What are your career goals? – Understanding each employee’s individual goals can help give viewers insight into what motivates employees as well as provide potential job applicants with examples of opportunities available within your organisation that could help them advance in their own career paths if hired by you!

7. How has the company helped you achieve your goals? – This question allows employees to share stories about how specific initiatives or programs that have been implemented by the organisation have enabled them to reach their own personal goals while working there – providing evidence of tangible benefits associated with becoming part of their team!

8. What are some of your favourite projects that you’ve worked on? – This question encourages employees to share stories about specific projects they were involved in while working at the company – allowing viewers to gain insight into how successful projects looked from an insider’s perspective!

>> Read the essential guide on Employee Testimonial Videos

9. What do you think sets the company apart from its competitors? – Asking this question helps employees articulate why they choose (or chose) to stay with one particular employer over another – enabling potential applicants viewing this video to get a sense of why someone would choose yours over someone else’s!

10. Would you recommend working here to your friends and family? – Lastly, asking this question invites employees to speak honestly about their experiences at the workplace – giving potential candidates an honest appraisal of what life is like at your organisation from real people who have actually been there!

Creating an effective employee testimonial video requires thoughtfully crafted questions that draw out meaningful answers from participants and provide valuable insights into both current and prospective employees alike! By considering these 10 essential questions when crafting yours, you’ll be sure that it accurately reflects all aspects of life at your company—from its values and mission statement down through individual roles and experiences—and will result in an engaging, informative piece that effectively showcases everything great about being part of your team!

Creating a great promotional video for your business can be daunting—how do you make sure all the right elements are there? You want to make sure it hits the right marks but also stands out from the competition. We’ve put together some tips and tricks to help you create the perfect promotional video that will help bring in new customers and showcase your brand.

1. Keep it Short and Sweet

The ideal length of a promotional video is usually around 30 seconds, as this is enough time to get your message across without boring viewers. That said, if you have more complex information or features that need to be explained, don’t be afraid to go longer—just make sure not to drag things out too much and lose your audience’s attention.

2. Make it Eye-Catching

Your promotional video should stand out from the crowd and grab people’s attention, so think carefully about the visuals you use. Use bright colours, interesting graphics, upbeat music and catchy slogans or jingles to keep people engaged. Also, think about how you can make your video unique—maybe use animation or a funny skit to get people talking about your ad!

3. Focus on Benefits

When crafting your message, focus on the benefits of using your product or service instead of just listing features or facts about it. Ask yourself, “What’s in it for them?” Instead of simply saying, “Our product has X feature,” explain why that feature is beneficial for customers (e.g., “Our product has X feature so you can save time on Y task). That way, viewers can easily see how they would benefit from using your product/service over competitors.

Creating a successful promotional video requires careful thought and planning—you want something that stands out while still conveying all the necessary information in an efficient way. By following these tips and tricks, you can create an effective promotional video that really resonates with your target audience and drives home your message!

Video marketing has exploded in the past few years — and it’s no surprise why. It’s a powerful way to communicate your message and engage with your target audience. But with so many channels available, it can be hard to know which ones are best for your brand. In this blog post, we’ll take a look at the top marketing channels for video marketing and how you can use them to get the most out of your campaigns.


YouTube is the go-to platform when it comes to video content, and it’s also one of the best channels for video marketing. With over 2 billion monthly active users, there are plenty of opportunities to reach potential customers on this platform. Plus, YouTube provides lots of features such as analytics and search engine optimisation (SEO) that make it easy to track how successful your campaigns are.

Social Media

Social media sites like Facebook, Twitter, Instagram, LinkedIn and TikTok offer great platforms for sharing videos online. Platforms like Facebook have their own native video players that allow you to embed videos directly into news feeds and stories so they can be seen by more people in less time. Social media also offers an opportunity to interact with viewers and build relationships with them over time – something that is key for successful video marketing campaigns.

Vlogging Platforms

Vlogging platforms such as Vimeo and Dailymotion are quickly becoming popular places for brands to share their videos online. These sites offer a more focused environment than YouTube or social media networks because they focus solely on videos rather than other forms of content like text or images. This means that you won’t have to compete as much with other types of content when trying to get people’s attention – making it easier for your videos to stand out from the crowd.


Email is another great channel for sharing videos because you can directly target people who have already expressed interest in hearing from you by subscribing or signing up for your email list. You can use email newsletters or automated emails (such as welcome messages) as a way to share videos with subscribers without having to worry about competing against other types of content on social media or search engines like Google or Bing. Email also offers excellent measurement tools so you can track how successful each campaign is at engaging with viewers and driving conversions.

With so many options available today, choosing the right channel(s) for your video marketing campaigns can be overwhelming – but it doesn’t have to be! By focusing on platforms such as YouTube, social media networks, vlogging sites and email marketing, you should be able to find success in no time! Just remember that whatever channel(s) you choose should align with your overall business objectives so that each campaign adds value and achieves its desired results.

Small Films is a video production company in London. Our team of videographers, editors and animators create all sorts of videos, including awesome product videostestimonial videosexplainer videos and animations that can help bring your brand to life. Do get in touch; we’d love to hear from you!

Creating effective product videos isn’t as hard as it seems. With the right steps, you can craft engaging and informative content that will help your customers understand your product and its features better. Here are five tips to help you create an effective product video that will capture the attention of your audience.

1. Know Your Audience

The most important thing when it comes to creating a product video is knowing who it’s for. Who are you trying to reach with this video? Are they tech-savvy or do they need more guidance? Is the video targeting potential customers or existing customers? Knowing who you’re speaking to will help determine the tone, length, and overall message of your video.

2. Keep It Short and Sweet

When it comes to videos, less is more. If you can get your point across in two minutes or less, then do so! People have short attention spans these days and long videos may cause them to become disinterested or give up altogether. Keep their attention by getting straight to the point and leaving out any unnecessary information that won’t add value to the video.

3. Make It Visual

People love visuals! Instead of just talking about your product, show it off in action! This way viewers can get a real feel for what it looks like and how it works without having to read through pages of text (which no one wants to do). A few photos or a demonstration of how the product works can help draw viewers in while also giving them useful information they can use when making their decision whether or not to purchase your product.

4. Showcase Benefits not Features

When talking about your products, focus on the benefits instead of just listing out all its features. For example, if you’re selling a laptop don’t just list out all its specs – talk about how fast it is or how much storage space it has so people understand how those features will benefit them in everyday life! Doing this will give viewers an incentive to buy from you as opposed to other competitors because they know that from working with you they’ll be getting something special that others won’t offer them.

5. Create an Engaging Call To Action

Your call-to-action should be clear and concise so visitors know exactly what step they need to take next after watching your video – whether that’s signing up for a newsletter, visiting a website link, etc… Don’t forget – make sure this CTA is tailored specifically towards each viewer based on where they are in their customer journey, so they have an easier time taking action after viewing your video!

Product videos are an effective way for businesses to showcase their products and services in an engaging way that captures viewers’ attention quickly and efficiently – but only if done right! Hopefully these five tips gave you insight into what makes a great product video and what goes into making one successful! With these tips in mind, go ahead and start crafting yours today!