Are you looking for an effective way to raise capital for your UK startup? Crowdfunding has become a popular choice among entrepreneurs with limited resources and budgets. While creating a crowdfunding video is no easy feat, the investment of time can be worth it if done correctly. In this article, we’ll share six tips that will help improve the odds of having an effective fundraising video made for your business. Regardless of whether you’re using platforms such as Kickstarter or Indiegogo, these guidelines are here to serve as a helpful resource when making a successful crowdfunded pitch video. If you’d like to chat to the Small Films team about support with your crowdfunding video, then do get in touch.

1. Keep it short

Your crowdfunding video should be short and to the point. You want to give potential donors a clear idea of what your project is and why they should support it, but you don’t want to bore them with too much information. Aim for a video that is 2-3 minutes long.

2. Start with a strong hook

You only have a few seconds to grab people’s attention, so make sure your video starts with a strong hook. This could be an emotional story, an interesting statistic, or anything else that will make people want to keep watching.

>> Read our article – Best Crowdfunding Sites for UK Start-Ups

3. Tell a story

People are more likely to donate to a project if they feel emotionally connected to it. So, make sure your video tells a story that will resonate with viewers. Share personal stories, anecdotes, and anything else that will help people understand your project on a personal level.

4. Be genuine

Viewers can tell when someone is being inauthentic, so make sure you come across as genuine in your video. Don’t try to be someone you’re not, and don’t make promises you can’t keep. Just be yourself and let your personality shine through.

5. Keep it professional

While you want your video to be personal and genuine, you also want it to look professional. Use high-quality equipment and editing software, and make sure the final product looks polished and put-together.

>> Read our article – Top 10 Best Crowdfunding Videos

6. Ask for donations at the end

Make sure you include a call-to-action at the end of your video asking viewers to donate to your project. Include a link to your crowdfunding page so viewers can easily donate after watching your video


If you’re looking for a crowdfunding video production company, then Small Films are well versed in creating films that raise the big bucks. We’ve helped numerous companies raise millions of pounds across the years, and we’d love to chat about how we can help you reach your crowdfunding goals.