Ambush Video Marketing Campaign

Pots & Co

The Brief

Create a series of short promo ads for Pots & Co’s roll out of their Limited Edition Christmas Red Cup and devise a marketing strategy to accompany this.

Our Creative Solution

Utilising our wide array of food specialists we filmed a variety of different promo ads. Then, working with our digital marketing partners, we split test various edits on Facebook to see which ones performed best against one another and tweaked according to the results.

The Result

Significantly increased awareness of the Pots&Co brand, increased sales of the Limited Edition Christmas Red Cup and developed a marketing data set for future campaigns. Drove down the cost of their paid advertising through highly effective creative.

STILLS

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