The Brief
Mackie’s marketing agency Curzon Marketing asked us to create a series of fast-turnaround Facebook and Instagram adverts for a summer campaign that was promoting this iconic Scottish ice-cream brand. This was about brand awareness and pushing the Mackie’s name out to as many customers as possible.
Our Creative Solution
With limited time and resources to make these adverts, we chose a simple style that incorporated their existing assets, some stock imagery and simple animation. We worked closely with the client to distill the core essence of the campaign and to focus the creative on the strap line “Making Simple Delicious”.
The Result
We made three different adverts all centred around a simple “moment” of summer that customers could imagine themselves in when enjoying the product. Created in square format, these ads are both eye-catching and inhabit more “real estate” in people’s social feeds. We continue to work with Mackie’s on other projects for both their ice-cream and chocolate range.
