The Brief
This exciting nolo beer startup asked us to help them overcome a problem that their sales team were experiencing during the pandemic restrictions. Normally, the team would travel to different hospitality establishments around the capital, to explain the value of their product to bar staff and train them in how to sell their beer.
Our Creative Solution
We created a short video featuring Lucky Saint’s founder Luke, talking about the merits of the beer and why it’s one of the tastiest nolo beers on the market. We filmed an interview with Luke and combined this with some stylish product shots and some lifestyle shots of customers enjoying the beer in the bar. Some text on screen picks out some of the key details of the beer.
The Result
By putting the founder of the company on camera, it helps to establish trust and authority with the people watching this video. Whilst the sales team can’t visit many pubs, bars and restaurants, this video provides an excellent way of communicating the value of this beer brand. And even when they can get back out there, this film can still be used to bring to life the story of the brand.
