Facebook Ads to Sell Ice-cream

Mackie’s of Scotland

The Brief

Mackie’s marketing agency Curzon Marketing asked us to create a series of fast-turnaround Facebook and Instagram adverts for a summer campaign that was promoting this iconic Scottish ice-cream brand. This was about brand awareness and pushing the Mackie’s name out to as many customers as possible.

Our Creative Solution

With limited time and resources to make these adverts, we chose a simple style that incorporated their existing assets, some stock imagery and simple animation. We worked closely with the client to distill the core essence of the campaign and to focus the creative on the strap line “Making Simple Delicious”.

The Result

We made three different adverts all centred around a simple “moment” of summer that customers could imagine themselves in when enjoying the product. Created in square format, these ads are both eye-catching and inhabit more “real estate” in people’s social feeds. We continue to work with Mackie’s on other projects for both their ice-cream and chocolate range.



or complete the form below

    By submitting this form I agree to my details being used in sole connection with the intended enquiry. Please check our privacy policy to see how we protect and manage your submitted data.

    Other projects that you will be interested in

    Pots & Co

    Ambush Video Marketing Campaign

    view project
    Woman in dress on stage

    Day Lewis

    Taking a face-to-face conference virtual

    view project
    Animation showing two stick men on blue background


    Creating animations to grow their customer base

    view project

    Fill in your details and we’ll get back to you in just a few hours