The Brief
Help Eton to spread the word and get publicity for the Orwell Award – their fully paid bursary scheme for bright boys from underprivileged backgrounds.
Our Creative Solution
We created a series of films the unpacked everything you would need to know about the Orwell Award, life at Eton, how to apply and how other boys had benefited. We struck a balance between showcasing the incredible heritage, opportunities and facilities at the school and making the films approachable for boys from inner city backgrounds.
The Result
Not only are Eton absolutely delighted with the films but they received widespread coverage in various mainstream news outlets including the Sun. Their open day was oversubscribed with more boys than they had ever had before for similar initiatives.
