THE BRIEF
Eightfold, a global AI talent intelligence platform founded by former Google and Facebook leaders, wanted to capture authentic customer success stories at their flagship Eightfold Cultivate 2024 (EU) event. With top clients attending, this was a chance to showcase real-world impact.
The goal was clear: produce five high-quality, two-minute testimonial films alongside shorter social-first edits. These assets would be used across the Eightfold website, social channels, email campaigns, and sales presentations, helping their team inspire confidence and close more deals.
Contributors included senior HR and talent leaders from organisations like Coca-Cola Europacific Partners, Vodafone, EY, and Forvia. Each interview needed to reflect both the client’s voice and Eightfold’s transformative role in their talent strategies.
OUR SOLUTION
Small Films deployed an agile, on-location production team to capture the interviews during the event without disrupting the busy schedule of senior contributors. We planned and prepped thoroughly, ensuring every minute of filming was productive.
We designed tailored interview frameworks for each contributor, drawing out compelling, human-led stories that clearly demonstrated Eightfold’s impact. Our approach blended polished cinematography with authentic, conversational delivery to keep the content engaging and relatable.
Post-production focused on creating versatile assets: full-length testimonials for the Eightfold website and sales decks, plus dynamic 30-second social edits optimised for LinkedIn, X, and Instagram to drive awareness and campaign engagement.
THE RESULT
The testimonial series is now prominently featured on the Eightfold website, reinforcing credibility for prospective clients and adding high-impact proof to the sales process. Social versions have driven strong engagement from targeted HR and talent audiences.
Feedback from Eightfold’s marketing team has been exceptional, praising the Small Films crew’s professionalism, speed, and ability to put high-profile interviewees at ease. They were particularly impressed with how quickly the content was edited and deployed.
The success was such that Eightfold immediately commissioned Small Films for a second series, currently in production. This ongoing partnership is a testament to the quality, reliability, and commercial impact of our video marketing expertise.
