Creating a recipe video can be a fun and engaging way to share your brand’s recipes with your audience. Here are ten tips to help you create a recipe video that is both informative and visually appealing.

Choose your ingredients carefully

The first step to creating a great recipe video is to choose your ingredients carefully. Make sure to select fresh, high-quality ingredients that will look good on camera. Avoid using any ingredients that are past their expiration date. 

Prep your ingredients before filming

Once you’ve selected your ingredients, it’s important to prep them before filming. This means chopping, slicing, or measuring all of your ingredients so that they’re ready to be used in the recipe. Having everything prepped ahead of time will make the actual filming process much smoother and quicker.

Find your angle

What makes your recipe video unique? Whether it’s the way you tell a story, your quirky humour, or stunning visuals, find what will set your video apart from the millions of others out there.

Film in a well-lit area

When it comes to filming your recipe video, it’s important to make sure you’re doing it in a well-lit area. Natural light is always best, but if you’re filming indoors, try to find a spot near a window where there’s plenty of light coming in. Avoid filming in dark or dimly lit areas, as this will make it difficult for viewers to see what you’re doing.

Watch the recipe video we created for Plenish

Use a tripod

Using a tripod is another important tip for filming a great recipe video. A tripod will help keep your camera steady and prevent any unwanted shaking or movement. This is especially important if you’ll be zooming in and out during the video, as any movement will be magnified and could make the video difficult to watch.

Keep it short and sweet

People have short attention spans, so make sure your video is under 3 minutes. Get to the point and show them what they need to see without dragging on.

See our recipe video for Gressingham Duck

Make it visually appealing

Use attractive props, film in an interesting location, and make sure the food looks good. People are more likely to watch a video that is pleasing to the eye.

Use helpful tips and tricks

Your viewers will appreciate it if you share some helpful tips and tricks that make cooking easier. For example, if you’re making a dish that requires chopping onions, show them a hack for not crying while doing it.

Add a personal touch

Your recipe video should be a reflection of you and your personality. Let your viewers get to know you by sharing a little bit about yourself at the beginning or end of the video.

Edit your video carefully

Once you’ve filmed your recipe video, it’s important to take some time to edit it carefully before posting it online. Watch the video all the way through and trim out any parts that are unnecessary or boring. You may also want to add music or other sound effects, as well as titles or captions, to make the video more engaging and enjoyable to watch

If you follow these tips, you’ll be well on your way to filming a great recipe video that will capture your audience’s attention and make them want to try the dish for themselves and buy your product. And if you need any help along the way, don’t hesitate to get in contact with a professional video production company, such as Small Films, that can assist you in making your vision come to life.