Food and Beverage (F&B) is big business on social media. This is reflected by F&B brands getting the most mentions on Twitter, with a 32% share of tweets. Coinciding with the food and drink social media boom is the growth of influencer marketing, which has an estimated worth of $15bn.
Marry the two together, and you have an opportunity to exponentially grow your audience while improving the bottom line. It bodes well for food and drink social media influencers, but who are these influencers making waves in the world of F&B? The Small Films team check out the top food and drink influencers to watch.
Sweden-based Anna Lindberg is the queen of the smoothies. Her Instagram page, memysmoothiesandlife, has amassed more than 84k followers as she creates eye-catching imagery based on delicious-looking smoothies. Anna covers everything from superfruits to easy-to-make smoothie recipes.
As one of the first influencers to monetise social media, Sarah Phillips knows a thing or two about influencing. Her platform showcases food art, using items like watermelon to create fruit grids and oranges to display hanging citrus. It’s easy to imagine Sarah’s works in galleries and exhibitions.
Being one of the Queen’s personal wine consultants clearly wasn’t enough for Jancis Robinson, who has gone on to build up quite the following on social media. Jancis is also a BBC producer when she’s not advising the queen or advising her 81k followers about the best wines around.
The majority of F&B influencers have mastered Instagram, which isn’t much of a surprise considering its image-led appeal. Joshua Weissman, however, has achieved a following of three million people on TikTok, a social media platform still in its infancy when it comes to F&B. The chef uploads short and snappy recipe videos that don’t take themselves too seriously.
The super-talented chef Gizzi Erskine has an Instagram full of her own luscious recipes, her new haunt in Margate and delicious meals she’s tasted around London and beyond. This is a page to visit if you want to see drool-worthy comfort-style food.
Named by The Telegraph as someone who is ‘shaking up the wine world’ Georgie Fenn is a wine influencer who educates her audience about anything from chablis to pinot noir.
Cooking up a storm on social media
Influencers are continuously coming up with new and fun ways to depict recipes and grow their audience. It’s no surprise that many F&B brands desire to work with them, so they can tap into their audience and increase their social media outputs.