Creating fast turn-around ads for a summer campaign
Mackie’s marketing agency, Curzon Marketing, had a challenge for us – to create some eye-catching Facebook and Instagram ads that would enhance the experience of summertime with their iconic Scottish treat.
So, Small Films went on the mission to get Mackie’s name out there in full force and build its brand awareness!
>> See our social media video ads
We wanted to make sure this campaign packed a punch, so we made the most of limited time and limited resources. We put together existing assets combined with stock imagery and smooth animation – all while keeping it simple! The client played an invaluable role in distilling the main idea behind their message: “Making Simple Delicious.”
>> Read our blog: Lessons from Johnnie Walker’s Video Marketing
Mackie’s wanted to make sure their summer products were seen and savoured, so we created three adverts that captured a special “moment” of the season. These square-shaped posts caught everyone’s attention in social spaces –– allowing them to imagine themselves enjoying Mackie’s delicious ice cream. We continue our partnership with this amazing brand for more projects ahead.
>> See other examples of our work
Small Films is a video production company in London. We create social media video ads for a wide range of leading brands, from Upbeat drinks to Mackie’s ice cream. If you’d like to get in touch with the team for our support with video production, then do drop us a line.
