5 reasons why you should use animated explainer videos

George M. Hughes, Founder and Creative Director, Small Films

6th October 2021

written by George Hughes

Animation is such a powerful tool for your business. When it comes to creating engaging content, using animation is a solid investment for your company. At Small Films, we’ve been delivering animations for years and have seen the incredible success these styles of films bring to brands.

Our modern culture turns to the internet when we need to learn. Don’t know how to do something? Somebody out there must have made a video about it, right? The videos we consume to understand a particular product or service better are called explainer videos. They’re an awesome way to give your audience quick information and present yourself as an expert in your field. They also help to gain people’s trust – so your company will be regarded with increased confidence.

Nobody wants to be confronted with a wall of text explaining why your company has a good culture and ethics or that your protein water is the best in the business. Instead, an animated explainer video allows people to understand who you are with minimal effort. Because, let’s face it, people don’t have the time to actively learn about who you are; they want to be spoon-fed with valuable information.

So, what exactly is an animated explainer video?

An animated explainer video will describe your product or service through animation. This might be via 2D, 3D, character animation or motion graphics and will be a way to show the benefits of your offering concisely. Animation is so powerful because it can explain complex ideas simply, without the need for expensive film shoots or long-distance travel. Check out our extended blog on ‘what is an animated explainer video’ to learn more about this film style.

Watch the animated product explainer video we did for Blossm

 

5 reasons why you should use animated explainer videos:

● They show a problem and a solution

A consumer wants to know how you can solve their problem. If a video can show a linear narrative in which somebody relatable to themselves gets their problem solved, a consumer is far more likely to become infatuated with your company.

● They are approachable

Animation is probably one of the more challenging forms of media to create. Yet, it is the easiest form to consume. People will be far more likely to watch a video about who you are or what you sell rather than read about it.

● Show your brand personality

Does your company have a wicked work culture that everybody else should know about? Are your ethics well aligned with your audience’s wants, and do you have a brand ahead of its time? Use your animated explainer video as a chance to show your brand’s personality.

● They’re multifaceted

Your video can be posted on YouTube or Vimeo. It can then be relayed through your social media platforms. It can be embedded on your website. It can be sent out via an email marketing campaign. Once you have the video, there is a multitude of ways you can use it.

● Explainer videos can help improve your SEO

Google is constantly trying to figure out why you should be ranked number 1. You need to show Google that you are the top expert in your industry and have information others desperately need. Explainer videos optimised for search will help your website be found by users looking for your product or service.

Explainer videos will add a great deal of value to your website and help highlight why a customer should buy from you. They’ll improve conversions and offer an incredible return on investment.

At Small Films, we will work with you to discover the best animation style that fits your video project, tone of voice, and goals. We’ll help write the script, storyboard it, and our talented bunch of animators will bring your project to life.

If you’re looking for an animated explainer video company, then do get in touch