Interactive Investor wanted to create a series of animations to help their customers understand the difference between a self-invested personal pension (SIIP) and a Stocks and Shares ISA. They wanted these videos to be “found” when their customers searched for information around these topics.
Our Creative Solution
After sharing our vision for the project and concepts for the animation, we then wrote the script and storyboarded the individual films. We created a strong motif around the colours used by Interactive Investor and represented the topic of discussion through infographic elements and text. The videos were narrated by a voiceover artist.
These videos contributed to improved Google search results, page sessions and lower bounce rate for the company website. All three videos have average view durations of +80% – a ringing endorsement considering the patience of viewers. “The workflow and project management were standouts with Small Films. The communication was excellent, edits prompt and we settled into a rhythm very quickly.”