![icon-service1](https://smallfilms.com/wp-content/uploads/2018/06/icon-service1.png)
The Brief
Interactive Investor wanted to create a series of animations to help their customers understand the difference between a self-invested personal pension (SIIP) and a Stocks and Shares ISA. They wanted these videos to be “found” when their customers searched for information around these topics.
![icon-service2](https://smallfilms.com/wp-content/uploads/2018/06/icon-service2.png)
Our Creative Solution
After sharing our vision for the project and concepts for the animation, we then wrote the script and storyboarded the individual films. We created a strong motif around the colours used by Interactive Investor and represented the topic of discussion through infographic elements and text. The videos were narrated by a voiceover artist.
![icon-service3](https://smallfilms.com/wp-content/uploads/2018/06/icon-service3.png)
The Result
These videos contributed to improved Google search results, page sessions and lower bounce rate for the company website. All three videos have average view durations of +80% – a ringing endorsement considering the patience of viewers. “The workflow and project management were standouts with Small Films. The communication was excellent, edits prompt and we settled into a rhythm very quickly.”