B2B Explainer Videos

EDF Energy

The Brief

Help EDFE communicate complex issues surrounding energy prices and customer bills through simple films.

Our Creative Solution

This video forms part of a series where energy experts walk the customer’s through complex aspects of their bills with simple language that busts the jargon. The videos are included as part of a newsletter that’s sent out to their customers every quarter. By including a thumbnail to the video within the body of the email, this video is easy to view.

The Result

These videos have had some of the highest user engagement and views of all EDFE’s B2B videos. They help customers understand very complex subjects in an incredibly simple way.



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