Creating animations to grow their customer base

Booker

The Brief

Booker is a market-leading wholesaler, serving caterers, cafes and restaurants across the UK. They came to Small Films with the challenge of communicating the value they bring to the customers, such as offers, secret pricing, discounts and cashback schemes. 

Our Creative Solution

Being a B2B business, Booker communicates predominantly by email. We, therefore, suggested creating animations that could be used in their email comms to explain the value they bring to their client base. These animated explainer videos would communicate a complex subject in a short space of time whilst also being easy to understand for those whom English wasn’t their first language. The Small Films team got to work capturing the Booker story, condensing it and detailing it with storyboards and scripts. Our talented animators then brought the story to life with creative animations.

The Result

We achieved an incredible result with fantastic engagement tracked on the Vimeo analytics tool. The Booker client was extremely happy and, as a result, continue to work with the Small Films team on various projects to communicate better with their B2B clients. The animated explainer videos are also a constant tool that their sales team can use to recruit more customers and increase the spending of existing customers.

STILLS

Animation of a chef

REQUEST A QUOTE

or complete the form below

    By submitting this form I agree to my details being used in sole connection with the intended enquiry. Please check our privacy policy to see how we protect and manage your submitted data.

    Other projects that you will be interested in
    pouring a beer bottle

    Lucky Saint

    Sales videos for remote training

    view project

    Emily Crisps

    Fundraising £1 million for an exciting food brand

    view project

    Bancroft’s

    An impactful film for a prestigious school in London

    view project
    REQUEST A QUOTE

    Fill in your details and we’ll get back to you in just a few hours