Video Production London: A Guide for International Brands Working with UK Partners

George M. Hughes, Founder and Creative Director, Small Films

31st July 2025

written by George Hughes

 

 

šŸŽ¬ Video Production London: A Guide for International Brands Working with UK Partners

If you’re an overseas brand looking for video production in London, you’re choosing one of the most vibrant and advanced production hubs in the world. With a deep pool of creative talent drawn from the UK’s world-class TV, film and commercial industries, London offers access to award-winning directors, producers, camera operators, editors and crew.

This guide is designed to help international marketing teams and agencies—particularly in the US—understand how video production works in London: what to expect, what it costs, how to find the right partner, and what you’ll need to know about logistics, permits, contracts and more.


šŸŒ Why London?

  • šŸŽ„ A world-renowned freelance talent pool from film, TV and commercial advertising
  • šŸŽ¬ Cutting-edge camera, lighting and sound equipment (with access to dozens of specialist rental houses)
  • šŸ™ļø Iconic and diverse filming locations—from brutalist architecture to royal parks
  • šŸ¢ Top-tier studios with everything from green screen to sound stages
  • 🌐 Bilingual and multicultural crew, well-versed in working on international projects

London is also ideally located for time zone overlap—great for collaborating between North America and Asia. Many projects we’ve worked on involved client teams in the US and post-production across APAC.

We’ve worked with dozens of foreign companies looking for a reliable, strategic UK partner—and we know exactly how to make it smooth.


šŸ¤ What to Expect When Working with a London Video Production Company

šŸ‘¤ Freelancers vs Production Companies

You can hire individual freelancers (DOPs, editors, etc.) or work with a full-service agency. The latter is often simpler and more reliable for international projects.

šŸ“‘ Contracts, Deposits and Payment Terms

  • Signed contract with scope, deliverables and timelines
  • Deposit (usually 25–50%) upfront
  • International payments accepted (GBP, Wise, bank wire)

šŸŽ„ Permits, Parking and Local Considerations

Small camera setups filming b-roll in public usually don’t require permits—but some boroughs and areas do. Tripods, lighting or crew setups typically trigger permit requirements.

  • Permits: Ā£100–£400/day
  • Parking bay suspensions: Ā£50–£200/day
  • Street parking: Ā£50+ per day in central London

šŸ¢ Studio Costs

  • Small studio: Ā£500–£1,500/day
  • Green screen/lifestyle set: Ā£1,500–£3,000/day
  • Broadcast sound stage: Ā£5,000–£10,000+/day

šŸš— Travel & Logistics

  • London is dense and expensive
  • Most crews use public transport or black cabs
  • Hotels: Ā£150–£300/night for central locations

šŸ’· What Does Video Production in London Cost?

Type of Project Budget Range
Talking Head Interview Ā£2,000 – Ā£5,000
Brand Film (1–2 mins) Ā£7,000 – Ā£15,000
Social Ad (Short Form) Ā£3,000 – Ā£8,000
Product Demo / Explainer Ā£5,000 – Ā£15,000
Multi-location Campaign Ā£15,000 – Ā£50,000+

šŸ’” VAT (Sales Tax) Note for International Clients

If you’re based outside the UK and the services are \”exported\” digitally to a non-UK business, you typically don’t pay UK VAT (20%).

  • Confirm your business address and usage location
  • Ask for VAT clarification on your quote

āœ… How to Choose the Right London Partner for Overseas Projects

šŸŒŽ Experience with International Clients

They should understand remote briefings, time zones, multi-format delivery and international workflows.

šŸŽÆ Full-Service Capabilities

Look for end-to-end service: creative, production, post-production, and delivery.

šŸ“ƒ Contracts, Insurance and Communication

Professional quoting, transparent billing and strong communication are essential.


✨ Why Work with Small Films?

We’ve worked with dozens of international clients—especially those based in the US—looking for a reliable, high-quality UK partner to bring their projects to life.

šŸŽÆ For example:

  • Eightfold – customer testimonial videos filmed in London
  • SEMrush – client testimonial produced in the UK

We offer:

  • šŸŽ„ Local crew and kit sourcing
  • 🧠 Strategic development and planning
  • āš™ļø Efficient pre and post-production
  • šŸ’» Remote access to live shoots and real-time feedback
  • āœ… Transparent pricing and fixed-fee contracts

And we’re easy to work with (our clients say so šŸ˜„).


šŸš€ Final Word: London is a Brilliant Place to Film—If You’re in the Right Hands

London gives you access to some of the best talent, equipment, and creativity in the world. But to make the most of it, you need a partner who knows the terrain—who can get the permits, manage the logistics, and keep your production running smoothly.

If you’re looking for a trusted video production partner in London, we’d love to help.

šŸ‘‰ Explore our video services
šŸ“½ļø See our portfolio
šŸ“© Get in touch