New Webinar: How To Boost Applications at Your School with Video Content

George M. Hughes, Founder and Creative Director, Small Films

18th July 2025

written by George Hughes

 

🎓 New Webinar: How To Boost Applications at Your School with Video Content

If you work in marketing, admissions or recruitment at an independent school, you already know how competitive the landscape is. Parents have more choice than ever, and making your school stand out means rethinking how you communicate your story.

That’s where video and strategic content come in.

Join us for a
free one-hour webinar
designed specifically for independent school marketers, where we’ll show you how to use video and paid advertising to
drive more admissions, increase engagement, and
make your marketing budget go further.

What You’ll Learn:

  • How to tell compelling, authentic stories that set your school apart
  • The best types of video for each stage of your admissions funnel
  • How to build a long-term content strategy that delivers results
  • How to get your content seen with smart paid promotion
  • Practical tips to improve your return on investment

Whether you want to create a promotional video for your independent school, videos about departments on run video adverts on meta, YouTube or even television, this webinar will help you.

Meet the Hosts

George Hughes is the founder of Small Films, a video agency that specialises in the independent school sector. A former BBC director, George has worked with leading schools like Eton, Marlborough, and Wellington, as well as major brands including Aldi and EDF.

Christiaan Harden brings nearly 20 years of experience in video strategy, having delivered campaigns for BMW, Barclays and over 60 UK universities. He’s helped schools and universities recruit students, widen participation, and showcase their stories with impact.

Why Attend?

This session will be packed with practical advice, examples from real campaigns, and expert insight to help you sharpen your strategy and get better results from your content.

👉 Click here to reserve your spot.