Amazon video requirements can be confusing, but in this blog post, we will break it down so you know exactly what you need to create a successful Amazon video. We will cover what kinds of videos are successful on Amazon, the specifications for Amazon videos, and how to make sure your video is optimised for prime placement. With these tips, you will be on your way to creating a top-selling Amazon product.
Selling on Amazon can be a great way to make money, but you need to make sure that your listings comply with Amazon’s requirements. One thing that you may not realise is that Amazon has specific requirements for videos accompanying your product listings. In this blog post, we’ll take a look at what those requirements are, and we’ll also provide some tips on how to create engaging product videos.
As an Amazon seller, you know that staying up to date on the latest requirements is essential for maintaining your account and avoiding suspensions. Recently, Amazon released updated video requirements that sellers need to be aware of. In this blog post, we’ll go over what the new requirements are, and how you can make sure your videos comply.
What are Amazon video ads?
Amazon Video Ads are a way for brands to reach consumers on Amazon.com, the world’s largest online retailer. Advertisers can place video ads on Amazon.com pages and across Amazon-owned and operated properties, as well as on select third-party websites. Amazon Video Ads are cost-effective, rate card-based advertising solutions that offer reach, frequency and flexibility to advertisers. Advertisers only pay when their ad is first played or clicked on, making it a very efficient way to reach Amazon customers. And because video ads are skippable, viewers have the option to watch them or not, giving them control over the ads they see. This type of ad also provides brands with an opportunity to tell their story in a more engaging and intimate way than traditional display ads.
What type of companies benefit from amazon video ads
One of the most popular platforms for video ads is Amazon. Why? Well, Amazon is one of the largest e-commerce platforms in the world, with millions of users. And that means that there are a lot of potential customers for businesses to reach. In addition, Amazon offers businesses a lot of flexibility when it comes to ad placements. Businesses can choose to have their ads appear on Amazon.com, as well as on other websites and apps that are part of the Amazon network. Plus, businesses can target their ads to specific demographics, such as age, gender, and interests. All of this makes Amazon a very attractive option for companies who are looking to reach a large audience with their video ads.
Tips for creating successful Amazon Video Ads
Amazon video ads are a great way to reach potential customers, but they can also be tricky to create. Here are a few tips to help you get started. First, think about your target audience and what would appeal to them. What kind of messaging will resonate? Second, keep your ad short and – you only have a few seconds to grab attention, so make them count. Third, make
sure your visuals are clean and eye-catching-remember, you’re competing with a lot of other content. Finally, don’t forget to include a call to action, so viewers know what you want them to do next.
>> Read our article: Why your Amazon listing needs video
Placements available on Amazon.co.uk
- Home page – Desktop – 300 x 250
- Home page – Smartphones (below the fold) – 300 x 250
- Home page – Tablet shopping app – 300 x 250
- Detail page – Smartphones – 414 x 125
- Detail page – Desktop – 970 x 250
* Measurements in px
Amazon Video asset requirements
Video dimensions: 1920 x 1080 px (16:9)
Recommended Frame rate: At least 15 FPS
Audio: 128 kbps/44 kHz
Recommended bit rate: 2 Mbps
Preferred codec: Video: H.264, MPEG-2 or MPEG-4; Audio: MP3 or AAC
File size: less than 500 MB
Video duration: Desktop and Mobile: up to 3 minutes (15 seconds or less highly recommended). Fire tablet: Up to 15 seconds
Letterboxing: Videos should not have black bars on any side of the video content
>> Read our guide: Product videos on Amazon – the ultimate guide
Creative requirements
- Required logo image (JPG, PNG and GIF files accepted).
- Minimum width of 600 px, minimum height of 100 px, maximum file size of 100 KB. Note: the logo is not used in 414 x 125 mobile ads.*
- Required Headline: up to 50 characters of text describing your campaign messaging.*
- Supported call to action options: “Shop now”, “Learn more”, “See details”, “Pre-order now”, “Buy tickets”, “Rent now”, “Rent or buy now”, “Get a quote”
If you’d like to create a video ad for Amazon and would like support from a video production company in London, then do get in touch. We’d love to hear from you.
