Customer Testimonial
Video Production
Build Trust. Validate. Sell.
Customer testimonial videos are like rocket fuel for your business enabling you to drive more leads, convert more prospects and supercharge growth.
“Watch our Creative Director George talk about the power of customer testimonial videos!”
What are Customer Testimonial Videos?
A customer testimonial video is simply a short video featuring one of your customers talking about your service and the value they received from working with you.
Video testimonials offer an immediate return on investment from an affordable solution. They will enable you to charge more, close more deals and shorten your sales cycle.
Here’s an example of a testimonial we created for IT company Netstar, with their client “Collaborate”. Click on the video!
“The video testimonial has been really successful. The quality is excellent and it’s been a great asset for our marketing department.”
Sarah Robson, Marketing Manager, Netstar
Why are customer testimonial videos so effective?
Here are a few reasons…
- Customer testimonial videos can be used across inbound and outbound marketing and sales. Use them in sales conversations, email marketing, advertising and via your website.
- By featuring your customers in video testimonials, you reinforce your credibility with “social proof” that your product or service works.
- Your customers are a more credible source of information than you are because they aren’t incentivised to sell for you.
- A prospect can “see you in action” before engaging you for work and understand the services you offer.
- Customer testimonial videos deliver a great ROI. Marketers ranked testimonial videos as being #2 most effective tactic after e-books/white papers. (Content Marketing Institute 2020 study)
- Prospects can share your testimonial videos with key decision-makers when weighing up your offering.
- Humans decide using emotion, not logic. Seeing a real person talk about your business helps your prospect’s buying decision.
- They tell a story where your business is the hero. This humanises your brand and builds trust.
HOW WILL I USE MY TESTIMONIAL VIDEOS?
Five ways to use your customer testimonial videos to get results
Host on your website as social validation.
Embed in an email and send out as part of an email marketing campaign
Run as paid adverts on Facebook, Instagram, YouTube or LinkedIn
Send to prospects who are in your pipeline to close a deal
Share with other existing customers to secure repeat business
HOW DOES OUR TESTIMONIAL VIDEO PRODUCTION SERVICE WORK?
Discovery Call
Meet your dedicated account manager.
Questionnaire
Include details on product or service and customer details
Reach Out
Your account manager makes all arrangements with your customers
Questions
We work with you to suggest content and questions
ACTIVATION
We provide you with a marketing action plan to make the most of your testimonials
Delivery
Final files provided in Mp4 format. Free hosting on professional hosting platform
Editing
Includes music and your company branding
Filming
45 minute commitment – takes place at a time and location convenient to your customer
WHAT’S INCLUDED IN OUR TESTIMONIAL VIDEO PRODUCTION PACKAGE?
Discovery Call and Strategy Session- Customer Reach Out
- Planning and Scheduling
- Question Writing
- Filming and Editing
Discovery Call and Strategy Session
Customer Reach Out
Planning and Scheduling
Question Writing
Filming and Editing- On-Camera Coaching for your Customer
- Cutaway shots within the environment
- Company Branding Across all Video Assets
- Call-To-Action
- Licensed Production Music
Cutaway shots within the environment
Company Branding Across all Video Assets
Call-To-Action
Licensed Production Music- 2 rounds of feedback on the edited videos
- Delivery of 1 – 2 minute videos
- Video hosting
- Call-To-Action
2 rounds of feedback on the edited videos
Delivery of 1 – 2 minute videos
Video hosting
Call-To-ActionFREQUENTLY ASKED TESTIMONIAL VIDEO PRODUCTION QUESTIONS
From start to finish, the testimonial video production process takes from 1 – 4 weeks to complete depending on how many videos you require. This includes a strategy session with you, reaching out to your customers, setting up the filming and then editing the videos.
We find that most people are delighted to be able to give something back to a business that provided them with a service. If they are worried about their “performance” on camera then we reassure them and guide them through this process. For many of your customers, this is also an opportunity to promote what they do so it’s a win, win situation.
Almost no work if you don’t want to! We do all the heavy-lifting for you so the process is easy and straight-forward. You can be as involved as little or as much as you like. Provided you are happy for us to do so, we will reach out to your customers to see if they are happy to take part. We make all the arrangements for filming and film them at a time and place that is convenient to them. If you want to attend you can, but it isn’t expected. We then edit the customer testimonial video and send it to you for review.
Absolutely! We film some additional cutaways with your customers while on location so it isn’t just a “talking head”. If you want to include your own material such as photographs, slides or footage, then we can also do this.
We always aim for a seamless experience for your customer with minimal disruption. Our two-man crew (Producer and Camera operator) will come to a location that is convenient to your customer. We will liaise with them beforehand to ensure we have an appropriate space to do the filming which will not disrupt their office. The producer will interview the person using a set of questions that have been predetermined. We’re looking for natural soundbites that don’t sound rehearsed or scripted.
Yes. We offer you two opportunities to feedback on the finished video. We send you the finished video along with a feedback form for you to fill out. You can then make notes on what you like or don’t like and then we will make amendments to the video.
We provide you with a Video Testimonial Marketing Action Plan when we deliver the finished videos. This gives you guidance on all the ways you can leverage your testimonials to get the maximum result.
We offer free hosting via our professional Vimeo account. This means you can easily embed the video on your website without any player branding. We’ll provide you with a link to use and the embed code to pass on to your web developer.
Of course we do! We offer a range of different video solutions from web adverts to brand films. Why not drop us a line to find out about other types of video that can supercharge your business? Find out more.
Yes. We have crew covering all of the UK.
Yes. We often send crew to countries around Europe or work with crew on the ground.
You can approach your customers directly if you would prefer. It’s completely up to you. Sometimes a quick email introduction is all it takes before we take over. Its entirely up to you.
Expenses are included for travel within the M25. Travel outside the M25 is subject to an additional charge.
No. What you see is what you get.
All our data and footage is stored in a secure location and we take steps to ensure we never film anyone without permission. Please refer to our privacy policy for more information.
CONTACT US ABOUT YOUR TESTIMONIAL VIDEO PRODUCTION
Fill in your details and one of the Small Films team will get back to you