THE BRIEF
Semrush is the leading online visibility and content marketing SaaS platform, trusted by marketers worldwide to improve digital performance and drive growth. Their mission is to free professionals for creativity while Semrush handles the data-driven insights.
To demonstrate real-world impact, Semrush wanted a Success Story film highlighting LiberEat, a pioneering food safety technology business. The video needed to inspire, engage, and showcase how Semrush helps clients achieve measurable success and improved visibility.
Semrush approached Small Films to bring this story to life. The brief required authenticity, clarity, and creativity—delivering content that spoke directly to marketers while embodying the energy and innovation of both Semrush and LiberEat.
OUR SOLUTION
Small Films developed a compelling narrative centered on Michelle from LiberEat, who shared firsthand how Semrush transformed their marketing outcomes. By focusing on her authentic voice, the films highlighted tangible benefits while building emotional resonance with the audience.
We produced two one-minute films alongside two fifteen-second cutdowns, ensuring Semrush had versatile content for different digital platforms. This approach allowed the story to be shared across multiple channels, maximising reach and reinforcing brand credibility.
Visually, we combined cinematic production with crisp, modern branding to reflect Semrush’s dynamic identity. Our approach showcased LiberEat’s innovative food safety platform while demonstrating the practical advantages Semrush provides for businesses navigating complex, competitive markets.
THE RESULTS
The finished films successfully positioned Semrush as the digital team member every marketer needs. Viewers saw not just a product, but a partner—one capable of empowering companies like LiberEat to thrive and grow sustainably.
The versatile video assets were rolled out across Semrush’s marketing ecosystem, amplifying awareness and engagement. Each piece of content drove visibility while reinforcing Semrush’s reputation as the trusted platform enabling marketing teams to achieve better results.
Feedback from Semrush was overwhelmingly positive. “Everyone agrees they’re some of the best videos in the success story series by far. The video is now being used as an example for what these should look like going forward.” — Adam LeClair, Semrush
