The Power of Video Testimonials
Published: July 4, 2025
Video testimonials are one of the most effective and trusted forms of content you can create for your business. In this short video, George Hughes explains why they should be the first thing you commission when starting a video marketing strategy — and how they can build trust, shorten sales cycles, and drive conversions.
Why Start with Video Testimonials?
- They’re social proof — straight from real customers
- They build trust faster than written reviews
- They help sales teams close deals more efficiently
- They’re versatile — for websites, email campaigns, and paid media
Want more ideas? Read 11 Inside Tips for Effective Customer Testimonial Videos.
Transcript
George Hughes: My name is George Hughes and I’m the founder and creative director of Small Films. If you’re thinking about creating some video content for your business, the first thing I would advise you do before you do anything else is get video testimonials with your existing customers. It’s like absolute rocket fuel for your business.
Richard Martin, Collaborate: What was different about NetStar is they listened to our requirements that we’d identified and have come up with some fantastic solutions. They offer us a huge amount of security. This allows us to focus on our clients and deliver the best service to them.
George Hughes: By putting your existing customers on camera you’re effectively leveraging the best asset you’ve got at your disposal. Your customers are now selling for you and they’re social proof that your product or service actually works. I really can’t recommend video testimonials enough.
You can use it in your email marketing, your sales guys can use it to close more deals and shorten their sales cycle, you put it up on your website for inbound traffic, you can even use it as part of your digital advertising so you can put it on Facebook, LinkedIn, even on Instagram.
If you start using video testimonials effectively, it’s honestly going to supercharge the growth of your company.
The process couldn’t be more simple. All you have to do is let us know who you want us to film and we’ll take it from there. We’re going to reach out to them, we’re going to make all the arrangements, we’re gonna film, edit, and then provide you with a finished video file that you can just use straight away. They’re a turnkey solution that you can use straight out of the box.
If marketing and sales is a focus for your business right now then you need to add video testimonials to your armoury. They’re going to do absolutely wonderful things for your business. If you are interested, then get in touch.
Want Us to Create Video Testimonials for Your Brand?
We’ve helped B2B businesses across tech, logistics, education and food & drink bring their customer success stories to life on camera.
- Explore our corporate video production services
- See how to create great testimonial videos
- Get in touch today
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