The Brief
Booker is a market-leading wholesaler, serving caterers, cafes and restaurants across the UK. They came to Small Films with the challenge of communicating the value they bring to the customers, such as offers, secret pricing, discounts and cashback schemes.
Our Creative Solution
Being a B2B business, Booker communicates predominantly by email. We, therefore, suggested creating animations that could be used in their email comms to explain the value they bring to their client base. These animated explainer videos would communicate a complex subject in a short space of time whilst also being easy to understand for those whom English wasn’t their first language. The Small Films team got to work capturing the Booker story, condensing it and detailing it with storyboards and scripts. Our talented animators then brought the story to life with creative animations.
The Result
We achieved an incredible result with fantastic engagement tracked on the Vimeo analytics tool. The Booker client was extremely happy and, as a result, continue to work with the Small Films team on various projects to communicate better with their B2B clients. The animated explainer videos are also a constant tool that their sales team can use to recruit more customers and increase the spending of existing customers.
