Employee testimonial videos are an effective way to showcase your company culture and values, promote your brand, and attract new talent. But to get the most out of the video, you need to ask the right questions. Here are 10 essential questions you should consider when creating an employee testimonial video.
1. What’s your role at the company? – This question is important because it helps establish who is speaking in the video and how they relate to the company. It also helps viewers better understand their perspective on working there.
2. How long have you worked here? – Asking this question allows viewers to gauge how long a particular employee has been with the company, which can be helpful in understanding their commitment level and experience working at the company.
3. What do you like best about working here? – This question helps viewers understand what employees love most about their work environment, which can give them an insight into what it’s like to work at your company on a daily basis.
4. What’s the company culture like? – Asking this question allows employees to share their perspective on how it feels to work at your organisation from day-to-day and provides potential job applicants with a better idea of what they can expect from your team if they apply for a position.
5. What are the company’s values? – Knowing what values are important to your organisation gives potential employees an idea of where it stands on certain issues or topics that matter to them, which could be key in helping them decide whether or not they want to apply for a job with you. It also helps viewers understand more deeply why people stay with your organisation and why it might be attractive for new talent to join your team!
6. What are your career goals? – Understanding each employee’s individual goals can help give viewers insight into what motivates employees as well as provide potential job applicants with examples of opportunities available within your organisation that could help them advance in their own career paths if hired by you!
7. How has the company helped you achieve your goals? – This question allows employees to share stories about how specific initiatives or programs that have been implemented by the organisation have enabled them to reach their own personal goals while working there – providing evidence of tangible benefits associated with becoming part of their team!
8. What are some of your favourite projects that you’ve worked on? – This question encourages employees to share stories about specific projects they were involved in while working at the company – allowing viewers to gain insight into how successful projects looked from an insider’s perspective!
9. What do you think sets the company apart from its competitors? – Asking this question helps employees articulate why they choose (or chose) to stay with one particular employer over another – enabling potential applicants viewing this video to get a sense of why someone would choose yours over someone else’s!
10. Would you recommend working here to your friends and family? – Lastly, asking this question invites employees to speak honestly about their experiences at the workplace – giving potential candidates an honest appraisal of what life is like at your organisation from real people who have actually been there!
Creating an effective employee testimonial video requires thoughtfully crafted questions that draw out meaningful answers from participants and provide valuable insights into both current and prospective employees alike! By considering these 10 essential questions when crafting yours, you’ll be sure that it accurately reflects all aspects of life at your company—from its values and mission statement down through individual roles and experiences—and will result in an engaging, informative piece that effectively showcases everything great about being part of your team!