The Brief
Regent’s University London, a prestigious institution in Regent’s Park, tasked Small Films with creating premium video content to promote its academic departments. The initial focus was a new Luxury Hospitality Management course, offering study and placements at The Savoy, The Peninsula, and Café Royal. With no students yet enrolled, the brief demanded a bold, creative approach to convey its ambition and exclusivity.
Our Creative Solution
Small Films produced a suite of films to launch the course, including a flagship promo, hotel partner case studies, a lifestyle film, and social assets for Instagram and Facebook. Delivered on time and on budget, the campaign launched smoothly. The creative approach blended polished interviews with rich b-roll, premium lighting, expert direction, and meticulous post-production to ensure high-impact, uncompromising storytelling.
The Result
The campaign was a success – driving new admissions for the course and earning extremely positive feedback from the internal marketing team. The strength of this first project led to further work across additional courses, including Luxury Brand Management, Psychotherapy, Finance and Business – resulting in dozens of bespoke films that continue to elevate the University’s profile and support student recruitment. The collaboration is ongoing.
“It has been such a pleasure to work with you and the team. Thank you for all of your support throughout the project” Samantha Chapman, Regents University London
