The Brief
Mous had designed an indestructible phone case and needed to launch it to the world. They asked us to create a video for the campaign.
Our Creative Solution
We looked closely at Mous’s competitors, the customers they were trying to reach and the content they were engaging with and we worked closely with the client to understand who they were going to get the video content in front of their audience. We created a video that had strong storytelling to get buy in from the audience and was also packed full of stunts including dropping a brand new Iphone from a crane 40ft up!
The Result
The video generated £2 million in sales in the first few months and has been watched over 20 million times across various platforms. Mous has grown exponentially in the last 2 years and were recently ranked by Forbes as being in the top 10 UK SMEs with fastest revenue growth.
