Food and Beverage (F&B) is big business on social media. This is reflected by F&B brands getting the most mentions on Twitter, with a 32% share of tweets. Coinciding with the food and drink social media boom is the growth of influencer marketing, which has an estimated worth of $15bn.
Marry the two together, and you have an opportunity to exponentially grow your audience while improving the bottom line. It bodes well for food and drink social media influencers, but who are these influencers making waves in the world of F&B? The Small Films team check out the top food and drink influencers to watch.
1) @elavegan
With more than one million followers, Michaela Vais is one of the biggest food bloggers around. She creates vegan recipes and shares them with fans. Since starting her food blogging, she has gone on to become an author, photographer and one of the most recognised influencers in F&B.
2) @memysmoothiesandlife
Sweden-based Anna Lindberg is the queen of the smoothies. Her Instagram page, memysmoothiesandlife, has amassed more than 84k followers as she creates eye-catching imagery based on delicious-looking smoothies. Anna covers everything from superfruits to easy-to-make smoothie recipes.
3) @uglyproduceisbeautiful
As one of the first influencers to monetise social media, Sarah Phillips knows a thing or two about influencing. Her platform showcases food art, using items like watermelon to create fruit grids and oranges to display hanging citrus. It’s easy to imagine Sarah’s works in galleries and exhibitions.
4) @transatlanticfoodies
Sonia, from Switzerland, and Vishnu, from India, form TransAtlanticFoodies, an Instagram page that explores the best foods from around the world. So far, the duo has 30k followers, who log in to see the latest dishes that feature on the account.
5) @nobread
Nicole Cogan built her 200k-plus following by finding tasty gluten-free desserts from around the world. She uses social media to display her latest gluten-free findings, as well as travel around the world and her own recipes. Nicole has a large following on Instagram and TikTok.
6) @jancisrobinson
Being one of the Queen’s personal wine consultants clearly wasn’t enough for Jancis Robinson, who has gone on to build up quite the following on social media. Jancis is also a BBC producer when she’s not advising the queen or advising her 81k followers about the best wines around.
7) @themodernproper
If you’re looking for versatile recipe creators, then look no further than Natalie Mortimer and Holly Erikson. Their account features a wealth of recipes that use favourites like pasta, soups, gluten-free options, meat dishes and more.
8) @davidchang
When Vogue describes you as “America’s most relevant chef”, you know you’re onto something. David Chang, food experimenter and restaurateur, has captured the hearts and minds of many with his Asian dish tutorials that have seen him build a following of 1.7 million on Instagram.
9) @joshuaweissman
The majority of F&B influencers have mastered Instagram, which isn’t much of a surprise considering its image-led appeal. Joshua Weissman, however, has achieved a following of three million people on TikTok, a social media platform still in its infancy when it comes to F&B. The chef uploads short and snappy recipe videos that don’t take themselves too seriously.
@flakeysalt Instant ramen will never be the same. #foodlover #fyp #foryoupage #food #cooking #ramen #got2bStyled #skills #flex #howto #recipe
10) @mondomulia
Guili Mule records her travels, where she partakes in fine dining and plenty of coffee tasting. When she’s not jet setting around the world, Guli creates her own recipes and shares them with her 57k fans on Instagram.
11) @gizzierskine
The super-talented chef Gizzi Erskine has an Instagram full of her own luscious recipes, her new haunt in Margate and delicious meals she’s tasted around London and beyond. This is a page to visit if you want to see drool-worthy comfort-style food.
12) @winingawaytheweekend
Named by The Telegraph as someone who is ‘shaking up the wine world’ Georgie Fenn is a wine influencer who educates her audience about anything from chablis to pinot noir.
Cooking up a storm on social media
Influencers are continuously coming up with new and fun ways to depict recipes and grow their audience. It’s no surprise that many F&B brands desire to work with them, so they can tap into their audience and increase their social media outputs.
George Hughes is a former television Director and the Founder of video marketing agency Small Films. His company helps brands to communicate with a wider audience using strategic video content.
If you’re looking for a London video production company and want a professional hand in creating compelling, authoritative video content as part of your marketing strategy? Get in touch today.
