Videos are a great way to engage your audience and tell an effective story. Whether you’re posting short clips, tutorials, or full-length films, it’s important to find the best place to host your content. The right hosting platform can be a game-changer for your video marketing efforts. Let’s take a look at some of the most popular options out there and how they stack up against each other.
YouTube
We’ll start with the obvious choice – YouTube. Everyone knows about YouTube, and it is by far the most popular video hosting platform on the web. It offers a wide range of features, including analytics tools that enable you to track engagement and viewership, as well as monetisation options if you want to make money from your videos. However, it also has some drawbacks; for example, ads can distract viewers from your video content, and YouTube takes a portion of ad revenue when monetisation is enabled.
Vimeo
Vimeo is a video hosting option that many people are beginning to use in lieu of YouTube for its more customisable options and better security settings. Vimeo also offers powerful analytics tools so you can track viewer engagement and business solutions, such as selling content directly from the platform itself (which is not available on YouTube). The downside? Vimeo does not offer monetisation options like YouTube does, so if this is something you are interested in then YouTube would be the better choice.
Wistia
Wistia is a video hosting platform for businesses of all sizes. It provides comprehensive tools to help you easily host, manage, and share your videos. Through its flexible plans and streamlined features, Wistia makes it easy to communicate with your target audiences through stunning video content. That’s not all though – Wistia also offers in-depth analytics so you can track your success while learning more about your viewers. This means you can stay on top of which formats, channels and topics are helping bring in results, as well as drill down into data such as viewer engagement rates and location demographics.
Vidyard
Vidyard is another great tool for businesses that want more control over their video hosting experience. It enables users to create custom playlists, add interactive calls-to-action (CTAs) within videos, personalise playback experiences based on user data, and measure performance metrics with detailed reporting tools. However, as with any tool, there are downsides—namely price; Vidyard’s pro plans start at $300/month, which may be too pricey for those just starting out with video marketing or those with limited budgets.
There are lots of great places out there to host your video content depending on your needs and budget. From free platforms like YouTube or Vimeo to paid services like Vidyard, there’s something for everyone when it comes to finding the perfect place for your videos! With careful consideration of the features offered by each one and what best suits your goals, you will be able to find the perfect spot for all of your video content needs!
ABOUT SMALL FILMS
Small Films is a video production company in London. We have a team of expert videographers, animators and strategists who are experienced in ensuring your video content hit the mark. If you’d like to speak to one of the team, then do drop us a line
