A video podcast is a great way to reach a wide audience with your marketing message. But how do you make one? Here are 10 easy steps to get you started.

Define your purpose 

Most people who start a podcast do so because they’re passionate about a certain topic, and they want to share that passion with the world. However, it’s not enough to just have a passion for your subject matter. In order to be successful, you need to have a clear purpose for your podcast. Ask yourself: what do you hope to achieve with your show? Do you want to inform, entertain, or both? Once you’ve answered this question, you can start brainstorming ideas for episodes and planning out your content. Keep in mind that your purpose may change over time, and that’s okay. As long as you stay true to your vision, you’ll be able to create a successful podcast that resonates with your audience.

Choose a format

There are several different ways you can format your video podcast. You can opt for a traditional interview style or go for something more informal, like a roundtable discussion. Pick the format that best suits your purpose and audience. There are a few different options to choose from, and each has its own advantages and disadvantages. For example, interview-style podcasts are easy to produce and can be very engaging, but they can also be somewhat one-note if you don’t mix things up from episode to episode. On the other hand, narrative podcasts tend to be more work-intensive, but they can offer listeners a more immersive experience. Ultimately, there’s no right or wrong answer when it comes to choosing a podcast format – it’s all about what you’re looking for in terms of content and production value. So take some time to consider your options and decide which format is right for you and your show.

Watch our Big Chat podcast with Alice ter Haar, Deliveroo

Choose your equipment

You don’t need fancy equipment to make a great video podcast. A simple webcam or even your smartphone will do the trick. Just make sure the audio is clear and unobstructed.

If you’re looking to add some visual interest to your podcast, or if you simply want to have a record of your show, you may be considering videotaping your episodes. While it’s certainly possible to do this on your own, there are a few things you’ll need to keep in mind in order to get the best results. First, make sure you have a good-quality microphone – this will ensure that your audio is clear and easy to understand. Second, if you’re using any props or visuals, make sure they’re well-lit so that they’re visible on camera. Third, if you’re recording video as well as audio, be sure to use separate devices for each – this will help to prevent any sync problems. And finally, if you plan on editing your video episodes, be aware that this will take additional time and effort. With these tips in mind, filming your podcast can be a great way to add another dimension to your show.

Find your guests

If you’re doing an interview-style podcast, you’ll need to find people who are interesting and have something to say. Reach out to industry experts, thought leaders, or even passionate customers. This can be easier said than done, especially if you’re just getting started. Here are a few tips to help you find guests for your podcast:

Start with your network

Reach out to friends, family, and acquaintances who might be interested in being on your show.

Use social media

Platforms like Twitter and LinkedIn are great places to find potential guests. Use hashtags to search for people who might be a good fit for your podcast.

Check out guest booking services

There are a number of companies that can help you connect with guests for your show.

Pitch yourself to guests

If you’re having trouble finding guests, why not pitch yourself? Contact people who you think would be interesting to talk to and offer to be a guest on their show. This is a great way to build up your network and get your name out there.

Finding guests for your podcast doesn’t have to be difficult. By using these tips, you’ll be able to line up some great interviews in no time.

Create an outline

Once you have your guests lined up, it’s time to create an outline for your podcast. This will help keep the conversation on track and ensure that all the important topics are covered. 

Promote your podcast

Once you’ve recorded and edited your podcast, it’s time to promote it! There are a number of ways to promote a podcast. Perhaps the most obvious is social media. Using platforms like Twitter, Facebook and Instagram can help to spread the word about your show and can also be a great way to interact with listeners. Make sure to embed it on your website or submit it to popular podcast directories like iTunes or Stitcher, and Spotify. Another effective promotion method is partnering with other podcasts. This can involve cross-promotion, guest appearances, or even co-hosting an episode. In addition, many podcasters find that live events are a great way to connect with fans and attract new listeners. Whether it’s a live recording of your show or simply meeting up with listeners at a conference or meetup, getting out from behind the microphone can be a great way to connect with your audience and grow your show. 

Measure your success

Finally, once your podcast has been published, take some time to measure its success. How many people downloaded it? How much traffic did it drive to your website? Which Promotion strategies were most effective? Use this data to fine-tune future episodes for even better results.  


Now time to celebrate. You did it! You created a video podcast! Be proud of this accomplishment and use it as motivation to keep pumping out great content. Your audience will thank you for it. 

Keep going! The hardest part is starting, but once you get going, making podcasts will become easier and more fun. Commit to cranking out new episodes on a regular basis, and watch as your skills (and audience) grows over time   

Video podcasting should be enjoyable, so make sure you’re having fun with it! If not, take a break and come back when you’re recharged and ready to create great content again. 

Podcasts are a great way to get your voice heard. But how do you get people to actually listen to your podcast? Promoting your podcast can be a bit of a chicken-and-egg situation. You need listeners to promote your podcast, but you need to promote your podcast to get listeners. Here are a few tips to help you get started.

Creating a video podcast is a great way to reach new audiences with your marketing message. These 10 easy steps will help you get started so that you can begin reaping the benefits of this powerful marketing tool. 

If you’d like support from the Small Films team with your video podcast, then do get in touch. We’d love to hear from you.