The Brief
St Margaret’s wanted to use video to show their school in the best possible light but also shed their image of being a girls only school, as they are now co-ed.
Our Creative Solution
After face-to-face meetings with the head, teachers and marketing department, we drew up a detailed list of we considered the highlights of school life and the best aspects of the school. We came back to St Margaret’s with a plan for two videos – a 2 minute video capturing the school in the nutshell which would be complimented by a “welcome video” with the head teacher.
The Result
We filmed over 2 days and used a drone to show of the fantastic grounds and sports facilities from the sky. By carefully directing scenes to ensure a great mix of boy’s and girls we were able to show the diversity of pupils at the school.
