Guiding Light Roadmap
Your School’s Personalised Content and Advertising Report – £195
If you are a marketer at an independent school looking to boost applications, raise your schools profile, or take your content marketing game to the next level, then sign up for your personalised Guiding Light Roadmap. You’ll get a 90 minute strategy call with one of our experts followed by a bespoke report, that gives you a clear roadmap for growing your school with content and advertising.
The Guiding Light Roadmap uses our proprietary methodology to supercharge your marketing this academic year – from recommendations on what content to produce, what platforms to use and expert storytelling tips to make parents fall in love with your school.
We’ve worked with over 100 education clients over the last 20 years and we’re condensing all that knowledge into this report – fully tailored to your school.
Conservatively valued at £750 – we’re offering it for just £195 because we want schools to stop making mistakes with their content and start getting results.
Only 5 available for September.
👇🏼 Scroll down to find out more... 👇🏼
🎯 Want your school’s content to do more than just look good?
Most independent schools are creating content… but not seeing results.
You’ve got a promo video on the website. Maybe a few social posts. But:
👉 Enquiries aren’t rising
👉 Your open day didn’t fill as quickly as last year
👉 You’re still second-choice behind a competitor
👉 You’re not sure what to post next — or where to post it
👉 You’ve run ads, but didn’t see any real difference
Sound familiar?
It’s not that your content’s bad. It’s that it’s not strategic.
That’s where the Guiding Light Roadmap comes in.
🧭 This isn’t a creative brainstorm. It’s a strategic roadmap for content that works.
We’ve opened up just 5 places this September for independent schools who want to:
✅ Attract more of the right families
✅ Be the first choice — not the fallback
✅ Create content that reaches, resonates and results in action
Plan campaigns with confidence before the new school year starts
✅ What’s Included — and Why It Matters
£750 of value for just £195 — fully refundable if you book a campaign with us within 30 days.
Step 01
🧭 A 90-Minute Strategy Call
What do you get?
- A focused 1:1 session with one of our senior strategists, build around your goals and ScoreCard Results.
- Targeted, tailored advice based on our understanding of your school and current content offering.
✅ Why it matters:
Step 02
📄 Guiding Light RoadMap
You get a tailored report showing:
- What content to create and why
- Where to publish it for maximum reach
- How to track results and measure return
✅ Why it matters:
Step 03
FREE 🎬 ‘Personalised YouTube Guide’ WORTH £250
What you’ll get
- We audit your YouTube channel for structure, visibility and impact
- We record a 20 minute screen share with tailored advice.
- You also get a PDF report with tailored recommendations for building trust and growing reach.
✅ Why it matters:
Bonus Material: 🧰 Your Creative Toolkit
As well as your Guiding Light Roadmap AND your FREE YouTube Audit (worth £250), we’re also offering all this bonus material for FREE including:
🧠 Creative Brief Template – Brief content that hits the mark every time
🎥 Filming Checklist + Content Calendar Starter – Stay organised and consistent
✍️ Content Ideas Playbook – Proven concepts to inspire your next campaign
🎯 Audience Persona Worksheet – Understand who you’re talking to and why
🚫 5 Mistakes Schools Make (PDF) – Avoid costly content pitfalls
🎨 Content Repurposing Flowchart – How to repurpose content for multiple platforms.
✅ Why it matters: This toolkit saves you hours of head-scratching and second-guessing — and gives you everything you need to start making better content, fast.
🎥 Optional Add-on: Personal Video Critique (+£50)
Send us one of your recent videos and we’ll record a personalised critique, explaining what’s working, what’s not, and how to improve it.
✅ Why it matters: Because real feedback leads to real results — and most agencies won’t tell you the truth.
Some of our clients
What Our Clients Say
"What they delivered absolutely captures the vibrance, energy and feel of this wonderful school."
Amber Waite
St Albans School
"We're thrilled with the outcome. The team were a pleasure to work with and invested the time to truly understand our needs."
Katy Lee
Croydon High School for Girls (GDST)
"They worked very hard to respond to our brief and to produce something truly unique. There is no doubt that families have chosen to visit us as a direct result of seeing the video."
Sarah Beardmore-Gray
Moulsford School
"Small Films were very invested in the project and listened – properly! I never felt that they had a formulaic approach and very much took on board what we wanted and treated us as a unique school."
Simone Hughes
St Margaret’s School
"Ultimately we are delighted with our video and have had incredible feedback from those that have seen it. I would highly recommend them."
Michelle Upton
Gayhurst School
"You’ve done an amazing job. It’s such a powerful film, thank you."
Rob Birks
Eton College
Book now! Just 5 places available.
Imagine this… By open day season, parents already know your school — because your content reached them, resonated with them, and made them want to visit. That’s the power of a strategic content plan.
One decision today could set you up for your best admissions year yet.
FAQs
We will get your Guiding Light RoadMap back to you within 1 week of your strategy call.
You will be given a calendar link with available slots to book your appointment once your payment is received.
The effort from your side is minimal. You’ll need to fill out a ScoreCard via a link we will provide. This takes just 5 minutes. Then you’ll need to allocate 60 minutes for the strategy call.
We’ve worked with over 35 independent schools and over 100 clients in the education sector. And our senior team leverage over 50 years of combined content and advertising experience.
All information is treated in strict confidence and all files are protected.
Yes. If you decide to work with us on a paid engagement within 30 days, then we will refund you this fee.
We want to make sure we provide maximum value to anyone who buys this product. Five 90 minute sessions and the work that’s included to produce the report is the maximum we can handle in a month.
The product is non-refundable and you must book your strategy session within 2 weeks of purchase.
We ask that you book your 1:1 strategy session within 2 weeks of purchase. On a case by case basis, we can explore dates that are further away in the calendar.