Branded content about eating edible insects.


The Brief

Help EatGrub, a start-up making edible insect protein-bars, build brand awareness and reputation for a credible product.

Our Creative Solution

We reviewed the brand’s planned marketing and experiential activity and identified the most engaging content opportunity – a monthly pop-up restaurant. The Thai-inspired insect-only menu was perfect for bringing to life this new, bold and topical idea.

The Result

We created an upbeat video featuring the busy restaurant, and Unilad posted it on their food section “Grub”, generating 142,000 views, 1200 comments and 635 interactions.



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