Authored is a new platform for bloggers and content creators to monetise their content. They asked us to create a high impact video featuring their Founder that didn’t rely on shots of the platform to tell the story.
Our Creative Solution
We wanted to find a way of making a founder interview come to life. By mixing interview with stock footage and custom built motion graphics, we were able to inject excitement and fun into the film so viewers would keep engaged throughout.
The founder of Authored has a variety of uses for this film that will help to accelerate the growth of the business including signing up content creators and content readers, increasing awareness for the product and explaining it in a simple way as well as sending it out via email to potential partners and investors.