In today’s digital age, video is one of the most powerful tools that businesses have at their disposal. A well-made video can communicate a large amount of information in a short period of time, and it can be an extremely effective way to reach and engage with customers. According to HubSpot, including a video on a landing page can increase conversion rates by 80%. That’s a pretty big deal.

If you’re not using video as part of your marketing strategy, you’re missing out. In this blog post, we’ll discuss some of the reasons why video marketing is so effective and how you can use it to achieve your business goals.

1. Video is an engaging medium

People are bombarded with marketing messages all day long, and it can be hard to cut through the noise. With video, you can capture attention in a way that written content simply can’t match. Video is also an emotional medium, which means it can create a strong connection with viewers and help them connect with your brand on a deeper level.

2. Video is versatile.

There are endless possibilities when it comes to creating videos for marketing purposes. You can use video for everything from product demos and announcements to customer testimonials and company culture pieces. No matter what type of message you’re trying to communicate or what goal you’re trying to achieve, there’s a good chance that video can help you get there.

3. Video is easy to share.

In the past, distributing videos was often a challenge due to technical limitations. These days, thanks to platforms like YouTube and social media, anyone can easily share videos with just a few clicks. This makes it easier than ever for businesses to reach larger audiences with their videos, and it also allows videos to go viral if they strike a chord with viewers.

4. Video is measurable.

It’s easy to track how well your videos are performing, thanks to built-in analytics tools on platforms like YouTube and Vimeo. This allows you to see things like how many people have watched your video, how long they watched it for, where they watched it (e.g., on your website or on YouTube), and whether they took any desired actions after watching (e.g., subscribing to your channel or visiting your website). This data provides valuable insights that you can use to improve your future video campaigns.

Video marketing is a powerful tool that every business should be using as part of their overall marketing strategy. Thanks to its ability to engage viewers, its versatility, its ease of sharing, and its measurable nature, there’s really no reason not to give video marketing a try— especially if you’re looking for an effective way to reach more customers and achieve your business goals.

Small Films is a video production company in London. Our team of videographers, editors and animators create all sorts of videos, including awesome product videostestimonial videosexplainer videos and animations that can help bring your brand to life. Do get in touch; we’d love to hear from you!