Videos are a powerful marketing tool. They can help you promote your company, sell your product or service, and train your employees. But with so many different types of videos out there, it can be tough to know which one is right for your business. Let’s take a look at the different types of corporate videos and when you should use them.

Brand Films

Brand films are all about telling your story. They introduce viewers to your company, what you stand for, and what makes you unique. Brand films can be used in a variety of ways, including on your website, social media, or at events.

Product Films

Product films are all about showcasing your product or service. They’re designed to give viewers a detailed look at what you’re offering and how it works. Product films can be used on your website, social media, or in email marketing.

Explainer Videos

Explainer videos are all about explaining complex concepts in a simple way. They’re perfect for businesses that offer new or innovative products or services. Explainer videos can be used on your website or social media, email marketing and YouTube channels.

Training Videos

Training videos are all about teaching your employees how to do their job better. They can cover topics like customer service, safety procedures, or new software programme. Training videos can be used internally on your company’s intranet or shared with customers or partners.

Customer testimonial videos

A customer testimonial video is a short video in which a customer talks about their experience with a product or service. These videos can be an effective marketing tool, as they provide potential customers with an honest, first-hand account of what it’s like to use the product or service. When done well, testimonial videos can be both informative and persuasive, helping to boost sales and build trust in a company.

Website videos

A website video is a short film or video that is placed on a website in order to market the offering. Website videos are often used to introduce a service or product or to give visitors an overview of what the company has to offer. They can also be used to build trust and credibility with potential customers or to simply add an element of fun and excitement to a website. Website videos come in a variety of formats, from traditional commercials to more personal, behind-the-scenes footage. No matter what form they take, website videos are an effective way to grab attention and get people interested in what a website has to offer.

There is no one-size-fits-all answer when it comes to choosing the right type of corporate video for your business. It depends on factors like what you’re trying to achieve and who your target audience is. But once you’ve nailed down the details, you’ll be well on your way to creating a video that will help you reach your business goals. if you’d like support with deciding what corporate video is right for you, then do drop the Small Films team a line.