It’s hard to believe that corporate video has only been around for a few decades. In such a short time, it has evolved from VHS tapes to online videos that can be shared across the globe in seconds. But corporate video isn’t just about sharing videos online anymore. It has become an essential part of marketing and communication strategies for businesses of all sizes. In this article, we will explore the history of corporate video and look at how its use has changed over the years. We’ll also take a closer look at the new era of video marketing and see how businesses are using videos to reach their target audiences.
Corporate video has come a long way in a short amount of time. Let’s take a look at how it has evolved:
The early days of corporate video (1970s-1980s)
Corporate video first came into existence in the 1970s. At this time, businesses began to see the potential of using video for training and communication purposes. The problem was that the technology was still in its infancy and the quality of videos was poor. This meant that corporate videos were often long, boring, and difficult to watch. It wasn’t until the 1980s that corporate video began to improve in quality. Thanks to advances in technology, corporate videos became shorter, more interesting, and more widely used by businesses.
The rise of video marketing (1990s-present)
It wasn’t until the 1990s that corporate video began to be used for marketing purposes. This was thanks to the popularity of video-sharing websites like YouTube. Businesses suddenly realised that they could use corporate videos to reach a wider audience and promote their products or services. Video marketing quickly became an essential part of many marketing strategies.
Today, corporate video is more popular than ever. Thanks to the rise of social media, businesses can reach an even wider audience with their videos. And with the advent of new technologies, corporate videos are now more creative and engaging than ever before.
Some of the best uses of corporate video by B2B businesses right now.
When it comes to creating compelling content for B2B audiences, corporate video can be a powerful tool. One example is the technology company Cisco, which uses video case studies to showcase the success of its products and services in real-world scenarios. Another example is IBM, who uses virtual reality experiences to give viewers an immersive look at its cutting-edge technologies and solutions. There are also companies like Salesforce, who have leveraged video testimonials from satisfied customers to build trust and credibility with potential clients. The possibilities for using corporate video in a B2B setting are virtually endless; it just takes a little creativity and strategic thinking to make it successful. The key is understanding your audience’s needs and finding unique ways to demonstrate how your company can solve their problems through the power of visual storytelling.
5 ideas for corporate videos for your business
1) Share the story of your brand or company:
Who founded it, what inspired them, and what sets you apart from competitors? This type of video can showcase your unique values and make a personal connection with viewers.
2) Highlight your products or services in action, through customer testimonials or demonstrations.
This can give potential customers a better understanding of how your offerings can benefit them.
3) Share progress updates on new projects or initiatives
Keep current customers informed and show potential customers that you are constantly evolving and striving for improvement.
4) Offer insight into the day-to-day operations of your business
Help to give viewers a behind-the-scenes look at the hard work and dedication that goes into running a successful company.
5) Host an interview with a key member of your team
Discuss their role and key contributions to the company’s success. This can humanise your brand and strengthen connections with employees and customers alike.
Where to showcase your corporate videos
Have you produced a fantastic corporate video, but you’re not sure where to showcase it? The options are endless! Your company’s website and social media channels are the obvious choices, allowing your current and potential customers easy access to the video. And don’t forget about email marketing – embedding the video in a newsletter or campaign can help grab readers’ attention and increase click-through rates. Trade shows provide another excellent opportunity to display your corporate video, whether on a looping slideshow or as part of a presentation. Out-of-home advertising, such as bus stop posters or digital billboards, can also be a great way to get more eyes on your brand’s video content. Get creative and think outside the box – the sky’s the limit when it comes to promoting your corporate videos!
The future of corporate video (the 2020s and beyond)
It’s hard to predict exactly what the future holds for corporate video. However, there are some trends that we can expect to see in the coming years.
One trend that is already starting to emerge is the use of corporate videos for internal communication. Thanks to the coronavirus pandemic, many businesses have had to switch to remote working. This has made it more difficult to keep employees engaged and motivated. As a result, we are likely to see more businesses using corporate videos to communicate with their employees.
Another trend that is likely to continue is the use of video for customer service. With more and more people shopping online, businesses are turning to video to provide customer support. We can expect to see more businesses using video chat platforms like Zoom to offer customer service in the future.
Finally, we can expect corporate videos to become even more creative and engaging. Thanks to advances in technology, businesses will be able to create videos that are truly immersive and interactive. We may even see the rise of virtual reality corporate videos in the years to come.
There’s no doubt that corporate video is here to stay. As businesses continue to find new and innovative ways to use this medium, we can expect it to evolve and change in exciting ways.
