YouTube is an incredibly powerful platform for businesses, and one of the best ways to get noticed on the platform is creating hub content. Hub content can be anything from video series and playlists to tutorials, infographics, and more. But what exactly is hub content? And how do you create it? Keep reading to find out!

What is Hub Content?

Hub content is a type of content on your YouTube channel that encourages viewers to stay longer and watch more videos. It’s designed to be engaging, informative, and entertaining so that viewers will keep coming back for more. This type of content has been proven to increase audience engagement by encouraging viewers to watch additional videos related to the hub topic.

Creating Hub Content

Creating hub content takes some planning and effort, but it’s worth it in the long run. First off, you need a plan. Think about what kind of content you want to create—tutorials? Playlists? Video series? Then decide how often you want to post new hub content—weekly? Monthly? Once that’s decided, create a schedule for when each piece of new content will go live. This helps ensure that your viewers know when they can expect new material from your channel.
Next, start creating your hub content! Depending on what type of material you picked out earlier in the process, this could mean writing scripts for videos or making tutorial outlines or playlists. Make sure each piece of hub content goes in-depth into a particular subject or idea related to your business—this will help keep viewers engaged and coming back for more. Finally, remember that any good piece of hub content should include a call-to-action–encourage viewers to like/subscribe/follow/etc at the end of every video! This will help increase engagement even further.

>> Read our article: Hero, Hub and Help the tree winning content types on YouTube. 

Creating engaging hub content on YouTube can be time-consuming but it’s definitely worth it in the long run – not only does it boost engagement amongst current viewers, but it also attracts potential customers who are interested in learning about your brand or services through interesting videos! With thoughtful planning and creative ideas, you’ll soon have an audience eagerly awaiting each new piece of your unique hub content!